How does Timecamp use Brand24 for link building

Marta Pinkowska
September 21, 2020
13 min read


Timecamp, a time tracking app, utilizes Brand24 to automate their link building efforts.

By monitoring mentions of Timecamp in content, they identify potential opportunities to reach out to authors and secure valuable backlinks to their website.

As a niche industry player, they regularly analyze the results in the Brand24 dashboard to stay updated.

They filter the mentions to focus on the most promising link-building prospects and establish relationships by offering reciprocal promotion.

This strategy has resulted in successful outreach to dozens of blogs per month, leading to increased organic traffic and overall growth for Timecamp.

1. About the client

We spoke with:

Aleksandra Rybacka
Aleksandra Rybacka
Content Designer at Timecamp


Timecamp is a simple yet powerful time tracking app to stay on top of work. Ideal for professionals across all industries.

2. Interview

What is the main usage for Brand24? What do you use Brand24 for and how do you make that happen?

We use Brand24 in a bit unusual way. Since time tracking is a niche term, we use Brand24 to automate the process of link building.

Thanks to Brand24, we can find pieces of content where Timecamp is mentioned. We can reach out to the authors and get a valuable backlink to our website. We specialise in time management, so every automation that helps us save time is worth its weight in gold.

We can reach out to the authors and get a valuable backlink to our website.

Aleksandra Rybacka

Content Designer at Timecamp

How often do you check the results in your dashboard?

We operate in a niche industry, so we analyse the results a couple of times a week to stay on top of things.
We check the dashboard and analyse the mentions a couple of times a week.

We go through all the mentions collected in the dashboard. We filter the results to get exactly the mentions we need.

Once we identify the most promising link-building opportunities, we get in touch with the author. To build a great relationship with other digital marketers, we always offer something in return. We promote blogs and authors that mentioned Timecamp in their work. We share their content on our social media pages, newsletter, or offer a guest post on our blog.

What did you achieve thanks to Brand24?

We were able to get in touch with several dozens of blogs per month.

The majority agrees to add a backlink to our website or is willing to publish a blog post. Our link-building tactic pays off. Timecamp has seen a steady growth in organic traffic.


print screen showing the organic search results for timecamp main website


Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

Waleria Pagowska
Product Marketing Specialist