Katzlberger Consulting GmbH utilizes Brand24 to gain important insights and mentions about brands, topics, and products for their clients. They have found value in Brand24's sentiment analysis, particularly for brand-building purposes.
The most valuable features for them include the storm alert for quick issue response, sentiment analysis, context cloud, and the ability to identify trending hashtags.
Brand24 has provided valuable data sets and insights for their scientific research and campaigns against online hate. Overall, the ROI of Brand24 is considered high, making it an essential tool for comprehensive digital agency services.