Table of content

CASE STUDY

How does Shopstory use media monitoring to check their product ideas and gather early adopters?

Paulina Wałczyk
April 7, 2021
12 min read

Summary

Shopstory, a visual page builder for headless CMS focused on ecommerce, utilizes media monitoring to validate product ideas and gather early adopters. They believe in the importance of quickly validating hypotheses and understanding the problems they solve.

By using Brand24, they can find relevant online conversations on platforms like Twitter and Reddit.

Rather than focusing on selling, Shopstory engages with potential users to gather feedback and improve their product's relevance. This allows them to tailor content, such as their FAQ section, to address their customers' needs effectively.

1. About the client

Shopstory

Shopstory is a visual page builder for headless CMS focused on ecommerce. It allows content editors, marketers and ecommerce managers to build pages or parts of the pages without developers.

Couple of examples what parts of ecommerce can be built with Shopstory: campaign landing pages, lookbooks, inspirational pages, custom category pages, content blocks above or below product page, and content blocks above and below collection page.

 

print screen showing interface for shopstory

2. Interview

What is the main usage for Brand24? What do you use Brand24 for and how do you make that happen?

We use Brand24 to find relevant online conversations.
We start our day with Brand24. We browse the mentions looking for relevant conversations, mainly on Twitter and Reddit.

We do not focus on selling. First, we want to make sure that the tool we offer will add value to our potential users. By engaging with them, we can learn first-hand what we need to do to make our product even more relevant.

Moreover, by knowing our customers' needs we can prepare content tailored to their needs. Our FAQ section answers many questions our users might have.

What is the biggest benefit of Brand24 for you?

We believe that quickly validating your hypothesis is the key to agile growth.

And there is no better way to check your ideas than to talk to people.

For your startup to succeed, you need to deeply understand the problem you solve. Your potential clients have the best idea on how to improve your product.

All you have to do is ask for feedback.

Many founders are afraid to publicly share their MVP. But that’s the most valuable way to learn about your audience's needs.

Hi!

Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

1650997866002
Waleria Pagowska
Product Marketing Specialist

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