2. What Divante Uses Brand24 for?
Divante has been using Brand24 for 2 years now. They use the tool for social selling. Let’s make a quick recap on what social selling actually is.
Social selling is a relatively news sales technique — a natural response to traditional advertising, banner blindness and distorted attention of consumers. Social selling aims at building closer and personal relation with customer leads over social media.
These days, more and more consumers seek online recommendations: they ask for product and service recommendations in social media, on blogs, discussion forums and elsewhere. Social selling means being able to identify these conversations in real time and being able to engage them.
Web and social media monitoring tools like Brand24 are the perfect tool for social selling — they collect all online mentions of predefined keywords from all across the Web. They keywords should be related to one's business activity. In the case of a software house, they could be related to software development technologies.