Handling Multiple Clients Simultaneously - The (Un)ordinary Everyday of Marketing Agencies
We spoke with:
Tomczak-Stanislawski
Tomczak-Stanislawski is a marketing agency specializing in consultative marketing for companies providing services in the legal industry. They create European and international projects in new brand creation, rebranding, and design and implementation of legal services. Their domain is comprehensive marketing outsourcing, which they provide for leading law firms and b2b companies.
Given the time required to manually search the Internet for mentions of a particular company, it is easy to imagine the magnitude of the problem when dealing with several clients simultaneously.
As a result, marketing agencies are focused on automating their operations. Not surprisingly, the social listening tool is a coveted morsel, with clients from marketing agencies among Brand24's top 3 customers.
"We mainly work on the image and brand of our clients. So we know how important it is to monitor what is being said about a brand online. Of course, manually searching for mentions is very time-consuming and not always fully effective, so the media monitoring tool is indispensable here" - Marcin Tomczak, managing partner.
This is especially valuable when mentions of the law firm appear without the agency's knowledge, such as in an article that was written based on another post - the path to reach gets longer when the article is not written in cooperation with the agency. Catching such a mention becomes almost impossible without a dedicated tool.
Manual search for mentions is time-consuming and not always fully effective, so the media monitoring tool is indispensable here.
Social media management
Social media management is one of the significant activities marketing agencies offer their clients. But the company and its activities are also discussed outside the brand profile. To take full care of clients' image, avoid crises and use the potential of social media platforms, the Tomczak-Stanislawski agency encourages its clients to use internet monitoring.
Thanks to Brand24, we catch mentions much faster and can react accordingly.
Automation of activities
The features offered by Brand24 were also prepared with entities of serving more than one client in mind. Marketing agencies have to manage multiple projects at the same time, which is why the efficiency of their activities is so important.
The tool's features allow properly prioritizing mentions and focusing on the ones most important for the recipient. For agencies, Influencer Score, which shows the most significant posts, and sentiment analysis, quickly catching positive or negative overtones of mentions is especially important.
Marketing reports
What agencies find very useful are summaries, reports, and data they collect: how many times a law firm was mentioned online during the month, the total reach and brand sentiment during the period, and much more. This gives a quick and detailed view of whether the month performed positively in terms of PR or whether something needs to be worked on.
Based on the information gathered in the reports, conclusions can be drawn about the brand or client's online image, the reasons for the increase in activity among the audience, and the level of brand awareness.
In addition, Brand24 helps us to estimate the growth of a brand's value. This is important because we happen to create new brands for clients, then we want to measure their growth.
With limited time and many clients handled at once, professionals working in marketing agencies are eager to take advantage of the additional integrations that Brand24 provides. One of the most widely used is the integration with Slack, which allows the tool's user to receive mentions coming into the device in real time without entering the panel multiple times.
"Everyone in the company uses Slack. Being able to integrate it with Brand24 is a huge convenience. This way, I get notifications from the panel in real-time. I also keep track of the notifications that appear in my inbox." - Macin Tomczak
Clients expect marketing agencies to always know what's going on online and how users perceive the brands they serve.
Probably every marketer working in agencies will agree with us that a question from a client: "I found such a comment about us, why isn't it served?" is not one of the most pleasant ones.
This is why media monitoring is so widely appreciated in the industry. Using Brand24, you will always know what's in the grass.
