2. Benefits for marketing agencies
Given the time required to manually search the Internet for mentions of a particular company, it is easy to imagine the magnitude of the problem when dealing with several clients simultaneously.
As a result, marketing agencies are focused on automating their operations. Not surprisingly, the social listening tool is a coveted morsel, with clients from marketing agencies among Brand24's top 3 customers.
"We mainly work on the image and brand of our clients. So we know how important it is to monitor what is being said about a brand online. Of course, manually searching for mentions is very time-consuming and not always fully effective, so the media monitoring tool is indispensable here" - Marcin Tomczak, managing partner.
This is especially valuable when mentions of the law firm appear without the agency's knowledge, such as in an article that was written based on another post - the path to reach gets longer when the article is not written in cooperation with the agency. Catching such a mention becomes almost impossible without a dedicated tool.