Hashtag Counter That Goes Beyond Counting.
Track, analyze, optimize.
Get instant insights with a real-time hashtag counter.
Join 4000+ Brands in the AI Revolution
Real-time counting.
Keep track of how often users use your hashtags across social media platforms.
See the immediate impact of your campaigns.
Understand how engaged your audience is.
Spot trends and measure how far your content reaches.
Multi-platform support.
Take note of every piece of data. Track your hashtags across multiple networks.
Brand24 scans over 25 million sources, including social media, news sites, blogs, forums, and podcasts.
Detailed hashtag analytics:
Fully understand conversations happening around your brand. Stop drawing conclusions based on scraps of information.
Reach. See how many people have seen your hashtag across platforms.
Shares. Track how often your hashtag is shared or reposted.
Sentiment Analysis. Understand if the conversation is neutral, negative, or positive.
Emotions. Analyze whether your hashtag sparks joy, admiration, anger, or other feelings.
User-Generated Content. See how often social media users create content using your hashtag.
AVE. Estimate the value of your PR campaign coverage.
Intent. Learn why people use your hashtag. Do they ask questions, give opinions, or share news?
…and many others.
Hashtag counter for those want to know it all.
Identify top influencers.
Find influencers who use your branded hashtags. See which ones drive the most engagement and reach.
Discover potential brand advocates and filter out irrelevant creators.
Target influencers from particular countries or those active on certain platforms.
Use past data to improve how you choose influencers and plan campaigns.
Set customizable alerts.
In social media, timing is everything.
Stay aware of spikes or drops in hashtag activity.
Choose your channel.
Receive instant notifications about mentions with selected keywords where you want it – Slack, e-mail, or in-app.
Enable Storm Alerts.
Set them to inform you of sudden changes in hashtag volume or reach. Leverage the positive publicity or quickly prevent potential issues from escalating.
The most important topics.
Analyze which topics drive the most conversations.
AI-powered Topic Analysis checks all mentions of your
hashtag and groups them into specific subjects.
Get a clear view of topics fueling negativity.
Adjust your content to match your
audience’s interests.
Focus on better engagement and a more effective social media strategy.
Are you missing out on crucial insights?
Gain a comprehensive view of any hashtag performance.
Boost your campaign performance.
Adjust your campaigns to focus on what works best.
Hashtag analysis can help you create better ads, saving time and money. You can easily switch from lower-performing channels to better-performing ones.
Find more related hashtags.
Discover secondary hashtags related to your main one and implement them in your strategy.
[request access]
Measure brand awareness.
Check Brand24 custom Presence Score. Monitor changes over time to know if you’re gaining traction or encountering potential issues?
Easily report.
Stay up to date with the performance of your hashtags thanks to e-mail reports delivered directly to your inbox.
Brand24 has been an essential tool for the event-organizing part of my business. Gathering data for potential sponsors and showing off the engagement on a particular hashtag for my events creates FOMO, gives me specific data for my audience, and encourages participation.
Samantha Kelly
Twitter (X) and LinkedIn Marketing Consultant
Why does it matter?
55%
Posts on X (formerly Twitter) that include 1-2 relevant hashtags have more chance of reposting.
3-7
125 M
Learn more
from our experts.
Lay Kuen Y.
Community Lead @ MailerLite
It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.
Frequently
Asked Questions:
What is Brand24?
Brand24 is a social listening tool that helps businesses track what people say about them online. It scans social media, news sites, blogs, forums, and other websites to find mentions of your keywords. This lets you see who is talking about you and what they say.
Start a project with any hashtag as your keyword, and Brand24 becomes an ultimate hashtag counter tool with powerful analytics.
What is a hashtag?
A hashtag is a word or phrase starting with the "#" symbol that helps categorize content on social media. Platforms like Instagram, Twitter (now X), TikTok, YouTube, and Facebook use them to group related posts together.
Using hashtags strategically can boost engagement and connect content with a wider audience. It also makes posts easier to find when users search for specific hashtags in a search bar. Shorter hashtags are often easier to remember and use, while longer ones can be more specific.
Which hashtags can I track?
With the Brand24 hashtag counter, you can track virtually any hashtag you can think of, from popular hashtags to niche industry-specific ones. Our system monitors specific hashtags across different platforms, giving you insights into their usage, reach, and impact. Whether you're tracking Instagram hashtags, Twitter hashtags, or TikTok hashtags, you get a complete overview of engagement and mentions.
How often does the data update? Is it in real-time?
Yes, Brand24 updates each important metric, such as total hashtags, engagement levels, or sentiment analysis (and many more) in real-time. This means you can see how hashtags are performing instantly, whether they appear in recent tweets, Instagram Reels, or TikTok videos.
Tracking hashtags in real-time will help measure how and why a hashtag spreads across platforms.
What kind of valuable insights can I get from hashtag tracking?
You can see the total number of times a hashtag has been used, the reach of those posts, topics driving the conversations, intents of your audience, sentiment, and emotions behind your mentions. This data helps marketers understand whether their content is engaging, sparking positive reactions, or needing adjustments.
What's the difference between Brand24 and free hashtag tracking tools?
Free hashtag tracking tools offer only basic features. They usually allow you to check how many times users included it and see recent posts with a specific hashtag. Some may even show trending hashtags, but they always have limits. You might only see data from the last few days, or they may only track them on one social platform. If you're only looking to count hashtags quickly, free tools can be useful, but they don't give you a full picture of your hashtag performance.
Brand24 goes much further. Unlike free tools, Brand24 not only provides detailed metrics data and social media analytics but also helps with competitor analysis, influencer identification, notifications, and many more.
Can I track competitor hashtags to analyze their strategy?
Yes! Brand24 allows you to track competitor hashtags to see how their social media content is performing. By monitoring their hashtags and engagement levels, you can gain insights into what makes their campaigns successful.
Such competitor analysis also reveals which social platforms they focus on and how their audience responds. By comparing their best hashtags with yours (use the Comparison Tab for that), you can discover gaps in your own strategy.
Can I track multiple hashtags at the same time?
There is no limit to how many hashtags Brand24 allows you to track. Whether you're monitoring event hashtags, industry-specific phrases, or competitor's branded hashtags, you can compare their performance and identify which ones generate the most engagement.