Your AI-Powered
Sentiment Analysis Dashboard
Find brand advocates. Detect crises before they escalate. Unlock customer insights.
Join 4000+ Brands in the AI Revolution
Analyze your brand sentiment.
Understand how people feel about your brand.
Are people raving about you or complaining? Instantly see if mentions are positive, negative, or neutral.
Track sentiment in real-time.
Get immediate access to sentiment data and stay ahead of customer opinions.
Monitor 25 million sources.
Keep an eye on conversations in social media, news, blogs, reviews, podcasts and more. Brand24 tracks it all for you.
Get alerts on negative sentiment.
Stay informed when something important happens.
This way, you can react before issues escalate. Whether it’s a bad review, a trending complaint, or a PR crisis, real-time alerts help you stay in control.
Track critical keywords.
Set alerts for specific phrases to stay ahead of potential risks and industry trends.
Choose your favorite channel.
Get real-time alerts via email, Slack, or in-app notifications.
Why start your Sentiment Analysis
with Brand24?
Your customers' reactions.
Launching something? Instantly see how customers react. No guesswork needed.
Public sentiment can shift quickly.
Are your customers embracing the change or need more information?
See honest customer opinions.
Sentiment analysis captures honest opinions, not just survey responses.
Understand what they love.
Find out what customers can’t stop talking about. Track the services and products they love most.
Sentiment of your competitors.
Learn how customers feel about your competitors.
Want to know why customers love your competitors? Identify their strengths, weaknesses, and common complaints.
Target specific regions.
Find influencers from particular countries or who speak specific languages.
Focus on preferred platforms.
Identify influencers active on certain platforms, like TikTok, to reach your desired audience.
Detailed sentiment reports.
Recive clear, data-driven sentiment reports.
Track trends over time, compare channels and break down customer feedback.
Summarize with AI.
No time to analyze reports? Let AI do it. Get instant summaries of key insights.
Export reports in multiple formats.
Download sentiment analysis data as PDF or Excel for easy sharing.
Keep your reputation safe.
Stay ahead of potential threats to your brand.
In today’s digital world, a single negative mention can spread quickly. Don’t let it damage your reputation.
React instantly.
Spot negativity before it goes viral — and handle it before it escalates.
Understand customer concerns.
See what’s causing negative feedback and address it directly.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parson
Marketing Director & Founder
Track every stage of a crisis.
Control the narrative when a crisis hits.
Brand24 tracks sentiment distribution over time. Whether negative reviews or social media backlash – having the right tools makes all the difference.
Detect crises before they escalate.
Get instant alerts when negative sentiment spikes—powered by AI and custom alerts.
Understand how sentiment changes over time.
Track shifts in sentiment during a crisis to adjust your response strategy.
Be the first to know.
Filter by sentiment.
Stop wasting time on irrelevant mentions.
Brand24 collects all online mentions and lets you filter the data with precision.
You can filter them by:
Sentiment. See only positive, neutral, or negative mentions.
Influence score. Focus on high-impact posts from key voices.
Source & location. Track discussions across social media, news, forums, and specific regions.
Intent. Identify mentions that show buying interest, advocacy, opinion sharing, or questions.
and more.
More powerful Brand24 dashboards:
Find brand advocates.
Identify the people who genuinely support your brand.
Brand24’s sentiment analysis dashboard shows who praises your brand and its influence.
See which customers are driving positive conversations.
Strengthen customer relationships.
Recognize and interact with your advocates to build loyalty.
Encourage more positive reviews.
Turn happy customers into vocal brand advocates. Engage with them at the right time.
Discover sentiment in key topics.
See how different topics impact your brand’s reputation.
AI Topic Analysis sorts mentions into key themes. Each topic shows its sentiment, helping you see what matters most.
Focus on the areas that need attention.
Prioritize your responses.
Focus on issues that matter most to customers and improve your strategy.
Identify trends.
See which subjects generate the most positive or negative discussions. Quickly spot the issues.
Learn more
from our experts.
Szymon Szymanski
Chief Growth Officer @ XTB
My favorite feature is probably the simplest: sentiment analysis. It gives us a clear picture of how XTB is perceived by our customers. We also really value the reports. They provide concrete numbers, allowing us to compare performance.
Frequently
Asked Questions:
What is a sentiment analysis dashboard in Brand24?
A sentiment analysis dashboard in Brand24 is a tool that helps users analyze how people feel about their company, product, or industry. It processes raw data from online mentions and categorizes them as positive, negative, or neutral. Brand24 also shows an overall sentiment chart and percentage distribution.
The sentiment analysis dashboard shows clear graphs and numbers to help brands understand their reputation. This makes it easier to improve customer success strategies.
Why monitor sentiment?
Monitoring customer sentiment helps businesses understand their target audience. It provides valuable insights into public opinion, allowing companies to react to issues quickly. Sentiment analysis dashboard highlights which aspects of a brand need improvement.
Negative mentions can spread fast, but with sentiment monitoring, teams can dive deeper into concerns. Seeing the total number of positive and negative mentions helps them maintain quality engagement.
Data from what sources is included in sentiment analysis dashboard?
Brand24 tracks various online sources to give a complete picture of a brand's reputation. These include social media platforms, news articles, blogs, review sites, video content, podcasts, and forums. Businesses can filter data by categories, such as sentiment type, source, or language. This way, they get a focused view of important conversations.
How often is sentiment data updated?
The sentiment analysis dashboard is updated in real-time, allowing users to react quickly to trends. As soon as a mention appears online, the system processes it and updates the overall sentiment accordingly. This ensures businesses have access to the latest information without delays.
Can I track sentiment in multiple languages?
Yes, Brand24's sentiment analysis dashboard supports sentiment tracking in multiple languages. It uses AI-driven analysis to detect tone and context accurately. This ensures brands get reliable results even if their audience speaks different languages or uses slang.
The tool allows users to filter results by language to help analyze specific markets. This is essential for brands operating in different regions.
How does sentiment analysis help protect my brand reputation?
Sentiment analysis dashboard helps businesses spot problems early. By tracking the overall sentiment score, companies can catch warning signs fast. Real-time alerts let you react to negative mentions before they spread.
Brand24 helps you track trends over time. Watching mention counts and sentiment shifts makes it easier to tell if a crisis is growing.
Brands can also monitor customers' responses and identify recurring concerns. Monitoring sentiment helps businesses reduce the cost of managing a crisis.