Realtime marketing based on a World Cup controversy

Suarez incident proved attractive for brands looking for real-time marketing opportunities

Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker.

Naturally, there is a lot of social media buzz regarding this incident.

Brands immediately picked up opportunity for a realtime marketing. Here are the best examples:

Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉

— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014

Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW

— SNICKERS® (@SNICKERS) June 24, 2014

Hey @luis16suarez, if you’re that hungry, why not get your teeth stuck into something really tasty? pic.twitter.com/TPrPoC6ljt

— Nando’s (@NandosUK) June 24, 2014

Fangs for the memories, Uruguay. #URU http://t.co/Uhx0XqyAem pic.twitter.com/S2fzMsLhPQ

— JCPenney (@jcpenney) June 24, 2014

Chew Trident. Not soccer players. #ITAvsURU

— Trident Gum (@tridentgum) June 24, 2014

I think it’s safe to say Uruguay was hungry for the win.

— TGI Fridays (@TGIFridays) June 24, 2014

If only Suarez had Whataburger before the game he wouldn’t be so hungry.

— Whataburger® (@Whataburger) June 24, 2014