From Data to Action: All You Need To Know About Brand24’s AI Insights

4 min read

Get ready to explore Brand24’s AI Insights! Learn how this technology transforms raw data into actionable insights. Discover how intelligent reports can empower businesses to make informed decisions and gain a competitive edge in today’s data-driven landscape.

Here’s our itinerary for today:

What are AI Insights?

With AI Insights, you can leverage the power of machine learning algorithms to process vast amounts of data quickly and efficiently. Additionally, it automatically links mentions with metrics that you see on reports. This can save time and resources that would otherwise be spent on manual analysis.

The reports can provide a comprehensive view of metrics, such as reach, mentions, and sentiment, allowing businesses to gauge their brand’s performance and customer perception.

Brand24 AI Insights: What’s inside?

Please remember that it is still a Beta Feature, and we are constantly working on improving its performance. But it may happen that the data that you are provided with can be somehow misleading. If that’s the case, notify us, and we will do everything in our power to fix the problem 🙂

Our AI Insights is a document generated by artificial intelligence algorithms that provides valuable insights and analysis based on processed data. It includes charts, metrics, trend analysis, and recommendations to help businesses make informed decisions and improve their strategies.

Our CEO explains it best!


The inclusion of eye-opening insights adds another layer of value to these reports. By identifying patterns and correlations in the data, AI algorithms can highlight emerging customer preferences and potential opportunities.

This information can guide businesses in refining their strategies, improving products or services, and staying ahead of the competition.

AI report screenshot

AI algorithms excel at identifying patterns and correlations in large datasets, which allows them to uncover emerging trends that may not be immediately apparent to us, people.

That is why AI Insights are great help in identifying new trends, allowing you to pursue a more future-oriented business approach. It also allows one to be the first to notice what is becoming popular and join the discussion before competitors. And who wouldn’t like to be a trendsetter?

AI report screenshot


Recommendations offered by AI Insights can act as a catalyst for innovation. By leveraging machine learning algorithms’ ability to identify patterns and make predictions, your business can receive tailored suggestions on how to enhance its products, optimize marketing campaigns, or streamline its operations.

These recommendations can serve as a springboard for creative thinking and spark new ideas that might not have been considered otherwise.

AI report screenshot

Additional metrics

We also included a snippet of some KPIs like the number of mentions, their reach, and sentiment. It can help gain a better understanding of insights provided in AI Insights.

AI report screenshot
AI report screenshot

How to get an AI Insights?

AI Insights are available for all of our Pro and Enterprise customers! If you are already one of them, you will receive the report every Monday via your registered e-mail. If not, you may want to consider changing your subscription plan!

Change your subscription plan and start receiving up to three AI Insights every Monday!

Other Brand24’s AI Features

At Brand24, we place great emphasis on tool development in the context of AI features. Here are some of the solutions we’ve developed and are ready to use.

Sentiment Analysis

Sentiment Analysis is a powerful feature that automatically analyzes mentions and comments to determine whether they are positive, negative, or neutral. This helps businesses understand how customers perceive their brand or products, enabling them to respond to feedback effectively and make data-driven decisions. With real-time insights provided by Sentiment Analysis, companies can proactively manage their reputation and improve their overall brand sentiment.

Read more about Sentiment Analysis on our blog!

Topic Analysis

Topic analysis is a text analysis method that allows you to identify and distinguish various topics present in a collection of internet mentions. It enables the analysis of hundreds, or even thousands, of articles, social media posts, or comments, which would be impossible with traditional manual analysis.

Using appropriate AI algorithms, it is easy (or not 😉 ) to identify and extract topics, keywords, and emotions related to a particular subject. This makes it more convenient to track:

  • which topics are the most popular and important in the context of your project,
  • which words and phrases are most commonly used,
  • what emotions are associated with a given topic.

Here you can find more information on the topic (get it? ;))

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