Kuba Spiryn

Content Manager

Kuba is a content creator and curator at Brand24. For the past 5+ years, he’s been developing various marketing skills for different projects. He worked in e-commerce, 3D printing, radio, and, most recently, a SaaS company. Aspiring T-shaped marketer with a lookout for new trends and tech. Primarily focused on copywriting and SEO.

In his spare time, Kuba is geeking about music and exercises his bedroom DJ skills. A fan of Hemingway’s books and RuPaul’s Drag Race. Always keen on learning new trivia.

Business Strategy

What is Competitive Benchmarking? Best Practices

Benchmarking competitors is a crucial part of growing your business. Today, we will discuss the key metrics, best practices, and core elements of strategic competitive benchmarking.

Digital Marketing

Backlinks Monitoring 101: Tools, Tips, Dos & Don’ts

In this article, we will discuss the dos & don'ts of backlink monitoring and check a few tools that may come in handy.

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Brand Safety: How to Protect Your Brand Online in 6 Steps

Keep your brand bulletproof! Get insider tips on brand safety and learn how to tackle crises like a pro before they damage your reputation.

Digital Marketing

X (Twitter) Marketing in 2025: A Complete Guide to Twitter Marketing Strategy

Is Twitter the underdog of social media? If you omit marketing on X (Twitter), I'll show you how to leverage this channel and boost your online presence. There's nothing to be afraid of. Here's what you need to know about the state of Twitter in 2025.

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5 Best PR Campaigns to Get Inspired By

In this article, you will find the all-time best PR campaigns and what you can take from them.

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