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Kuba Spiryn

Content Manager

Kuba is a content creator and curator at Brand24. For the past 5+ years, he’s been developing various marketing skills for different projects. He worked in e-commerce, 3D printing, radio, and, most recently, a SaaS company. Aspiring T-shaped marketer with a lookout for new trends and tech. Primarily focused on copywriting and SEO.

In his spare time, Kuba is geeking about music and exercises his bedroom DJ skills. A fan of Hemingway’s books and RuPaul’s Drag Race. Always keen on learning new trivia.

All articles by Kuba

What is Social Media Intelligence (SOCMINT)?

You can use social media intelligence (SMI or SOCMINT) to improve your sales and marketing campaigns. Here's how to do this right.

Backlinks Monitoring 101: Tools, Tips, Dos & Don’ts

What is backlink monitoring and how do you do it? This guide answers that with a breakdown of the best tools, red flags to watch for, and mistakes to avoid.

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Online Press Monitoring for Beginners: Best Tips & Tools I Tested [2026]

If you are struggling with keeping up with all the news commenting on your brand or product, this article is for you. Here's everything you need to know about media monitoring for press mentions.

How to Measure Social Media Success? [2025 Guide]

Struggling with estimating your social media marketing efforts? Here's how to measure social media success and which metrics you should track.

Brand Safety in Ads and Social Media [2025 Guide]

Keep your brand bulletproof! Get insider tips on brand safety and learn how to tackle crises like a pro before they damage your reputation.

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