100% human-generated content

Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

Restaurant Competitor Analysis: 4 Easy Steps [Guide]

The restaurant market is tough, and knowing your competitors inside out is key to success! This 4-step guide shows you how to analyze them like a pro!

Hotel Competitive Analysis: 4 Easy Steps

The hotel market is very competitive, and to succeed, you need to know your rivals inside out. In this guide, we share 4 easy steps to help you analyze your competitors effectively!

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How to Respond to YouTube Comments? 7 Golden Rules

Responding to YouTube comments is a powerful way to build engagement and strong community. In this article, we share 7 golden rules to help you handle all types of comments.

17 Best TikTok Tips in 2025

Why are some TikTok accounts successful while others are barely noticed? After studying the Duolingo, Ryanair, Formula 1 and other brands' accounts, I discovered exactly what makes them stand out. Read this guide and use these tips to grow!

What is YouTube Engagement and Why is it Important? [Guide]

Learn 10 powerful ways to increase your YouTube engagement and connect better with your audience. Start growing your channel today!

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