100% human-generated content

Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

17 Best TikTok Tips in 2026

Why are some TikTok accounts successful while others are barely noticed? After studying the Duolingo, Ryanair, Formula 1 and other brands' accounts, I discovered exactly what makes them stand out. Read this guide and use these tips to grow!

How to Get an X (Twitter) Analytics Report? Template & Example

Start creating professional X (Twitter) analytics reports with AI! Learn how to generate detailed reports, track performance, and automate insights!

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9 Keyword Metrics to Track and Measure in 2026

Explore the MUST-TRACK keyword metrics. Understand why monitoring them is crucial for your success.

The 13 Best Market Research Tools to Use [2026]

You probably know what market research is. Discover the best tools to make this complex process easier for you. All of them have been tested by our expert.

8 Key Hashtag Metrics You Should Track in 2026

Have you ever wondered how to measure the performance of your hashtags? We present you with 8 key hashtag metrics that reveal how your hashtags perform!

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Get the Brand24 trial and start social listening like a PRO.