PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Social networking is a powerful tool and it's important to know it in and out. We give you 5 ideas of how social networking can help your business.
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Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients' needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.
The following case study is a prime example of how to combine online and offline engagement during an event and consequently increase the number of attendees and the reach of a particular event.
Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
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