Best Time to Post on Reddit? Check Hot Hours

It doesn’t matter whether you’re a person trying to become a credible Reddit user or a business aiming for promotion – timing on Reddit is everything. Why? Posting at the best time, when the users are the most active, helps you reach the biggest audience, increasing your chances of upvotes and comments.

For example, let’s look at CeraVe. This skincare brand is widely discussed on Reddit – the most mentions are written on Thursdays at 5 PM, which is also when they generate the highest reach.

The best time to post on Reddit can vary depending on the Subreddit and your brand. In general, it’s best to post when your target audience is the most active. There are tools that detect the exact hours with the most mentions of your brand (or any other keyword) and reach.

In this article, I’ll present insights on Reddit’s best posting times so you can effectively plan your strategy for this forum!

When is the best time to post on Reddit?

Your posting time can’t be random!

If you want to be visible and get maximum upvotes and comments, post when your target audience is the most active.

You’re probably wondering when peak time is… it’s tough to figure out on your own.

However, social listening tools like Brand24 do it very quickly.

I will show you how it works on the example of CeraVe, the most discussed skincare brand on Reddit.

Brand24 collects your brand mentions in real-time and determines when most people are active.

Its Hot Hours feature shows user activity, meaning:

• When people write about you the most on Reddit

• When these Reddit mentions reach the largest audience

Based on these Hot Hours, it’s clear that:

• People talk about CeraVe the most on Thursdays between 5 PM and 6 PM
• Evening posts and comments (written on Thursdays between 5 PM and 6 PM) about CeraVe generate the highest reach

The conclusion is:

For Cerave, the best time to engage in discussions and post on Reddit is Thursday evening from 5 PM to 6 PM (GTM+0).

The best approach is to post at different recommended hours and see which schedule works the best.

To get the best results, make sure to configure Brand24 like this:

1. Click Filters, select your specific market in the geolocation filter, and enter “reddit.com” as the domain so it analyzes mentions only from this source:

2. Click the time zone dropdown and select the one that matches your local time:

Best time of day to post on Reddit

Now, let’s highlight the best times to post on Reddit by the days of the week; they are expressed in GTM+0:

Best time to post on Reddit on Monday

For CeraVe, the best time to post on Reddit on Monday is:

• early morning between 4 AM and 5 AM
• late morning between 11 AM and 12 AM
• between 2 PM and 3 PM

Best time to post on Reddit on Tuesday

For CeraVe, the best time to post on Reddit on Tuesday is:

• between 6 PM and 7 PM
• between 8 PM and 9 PM

Best time to post on Reddit on Wednesday

For CeraVe, the best time to post on Reddit on Wednesday has not been proven.

Best time to post on Reddit on Thursday

For CeraVe, the best time to post on Reddit on Thursday is:

• between 2 AM and 3 AM
• between 5 PM and 6 PM

Best time to post on Reddit on Friday

For CeraVe, the best time to post on Reddit on Friday is:

• between 5 PM and 6 PM

Best time to post on Reddit on Saturday

For CeraVe, the best time to post on Reddit on Saturday is:

• between 12 PM and 1 PM

Best time to post on Reddit on Sunday

For CeraVe, the best time to post on Reddit on Sunday has not been proven.

Why do these times work

These hours work well for Reddit because of two critical reasons:

• Audience Behavior

Reddit is a big platform (342 million weekly active users) that brings together a highly diverse community.

Audience behavior on Reddit varies depending on the topics they are passionate about.

For example, a mother seeking stroller recommendations will be active during different hours than a meme enthusiast, who may browse Reddit late at night.

That’s why you should focus on your target audience, not on Reddit as a platform in general.

• Reddit Algorithm

When you open Reddit, posts on your feed are sorted by default using the “best” filter.

Their visibility depends on how recent the Reddit post is and how many upvotes and comments it has.

When the filter is set to “new,” posts appear chronologically, with the most recent ones at the top.

In this case, the reach is highest at the time of publication.

A high reach increases the chances of receiving more upvotes and comments.

Once a post gains popularity, it appears in the “top” posts section.

Best time to comment on Reddit

You can create your own posts on Reddit, but engaging in discussions is equally important.

What are the peak times for doing it?

When a lot of content about you or a topic you are interested in appears.

Look at the Mentions heat map to find the perfect time to comment on the Reddit post:

Based on this, the best time for CeraVe to comment on Reddit would be, for example, 5-6 PM (GMT+0) on Thursday.

Best time to post on Reddit by Subreddit

As I told you before, the best time to post on Reddit depends on your target audience.

Subreddits cover a wide range of topics, each targeting a different audience.

Subreddit is a community focused on a particular topic, interest, or theme.

Currently, there are 3.4 million Subreddits, and around 138,000 are actively used (source: RedditMatrix).

Below, I’ve listed the best times to post for different topics, along with the specific Subreddits that cover them:

Best time to post on Reddit about fashion

• Subreddits: r/fashion, r/VintageFashion, r/femalefashionadvice, r/malefashionadvice, r/FashionReps
• Best time (GMT+0):
  • Monday: 12 PM – 2 PM
  • Tuesday: 6 PM – 7 PM
  • Wednesday: 4 PM – 5 PM and 6 PM – 7 PM
  • Thursday: the exact best time is not proven
  • Friday: 3 PM – 5 PM
  • Saturday: 10 PM – 12 AM
  • Sunday: the exact best time is not proven

Best time to post on Reddit about beauty

• Subreddits: r/beauty, r/Makeup, r/skincare
• Best time (GMT+0):
  • Monday: 2 PM – 3 PM and 5 PM – 6 PM
  • Tuesday: the exact best time is not proven
  • Wednesday: 5 PM – 6 PM and 9 PM – 10 PM
  • Thursday: the exact best time is not proven
  • Friday: 9 PM – 10 PM
  • Saturday: 8 PM – 10 PM
  • Sunday: 5 PM – 7 PM

Best time to post on Reddit about travel

• Subreddits: r/travel, r/TravelHacks, r/solotravel, r/timetravel
• Best time (GMT+0):
  • Monday: 2 PM – 4 PM, 7 PM – 8 PM and 9 PM – 10 PM
  • Tuesday: 3 PM – 4 PM
  • Wednesday: 7 PM – 8 PM
  • Thursday: the exact best time is not proven
  • Friday: the exact best time is not proven
  • Saturday: the exact best time is not proven
  • Sunday: 4 PM – 5 PM and 8 PM – 10 PM

Best time to post on Reddit about fitness

• Subreddits: r/fitness, r/PetiteFitness, r/loseit
• Best time (GMT+0):
  • Monday: 4 PM – 5 PM and 10 PM – 11 PM
  • Tuesday: 2 AM – 3 AM
  • Wednesday: 2 AM – 3 AM, 2 PM – 3 PM and 5 PM – 6 PM
  • Thursday: 7 PM – 8 PM
  • Friday: 12 AM – 1 PM and 11 AM – 12 PM
  • Saturday: the exact best time is not proven
  • Sunday: the exact best time is not proven

Best time to post on Reddit about health

• Subreddits: r/health, r/HealthAnxiety, r/WomensHealth, r/mentalhealth
• Best time (GMT+0):
  • Monday: the exact best time is not proven
  • Tuesday: 7 PM – 8 PM and 11 PM – 12 AM
  • Wednesday: 7 PM – 8 PM
  • Thursday: 4 PM – 5 PM and 6 PM – 7 PM
  • Friday: the exact best time is not proven
  • Saturday: 7 PM – 8 PM and 12 AM – 1 AM
  • Sunday: 6 PM – 7 PM

Best time to post on Reddit about technology

• Subreddits: r/technology, r/ImaginaryTechnology
• Best time (GMT+0):
  • Monday: 1 PM – 3 PM
  • Tuesday: the exact best time is not proven
  • Wednesday: the exact best time is not proven
  • Thursday: 7 PM – 8 PM
  • Friday: the exact best time is not proven
  • Saturday: 6 PM – 7 PM
  • Sunday: 2 PM – 3 PM, 4 PM – 6 PM and 7 PM – 8 PM

Best time to post on Reddit about video games

• Subreddits: r/gaming, r/videogames, r/games
• Best time (GMT+0) :
  • Monday: 12 AM – 2 AM
  • Tuesday: 12 AM – 2 AM
  • Wednesday: 11 PM – 1 AM
  • Thursday: 12 AM – 1 AM
  • Friday: 11 PM – 3 AM
  • Saturday: 12 AM – 2 AM
  • Sunday: 5 PM – 6 PM, 7 PM – 8 PM and 9 PM – 12 AM

Best time to post on Reddit about movies

• Subreddits: r/movies, r/badmovies, r/moviesuggestions
• Best time (GMT+0):
  • Monday: the exact best time is not proven
  • Tuesday: 5 PM – 6 PM and 7 PM – 8 PM
  • Wednesday: the exact best time is not proven
  • Thursday: 5 PM – 6 PM and 8 PM – 9 PM
  • Friday: the exact best time is not proven
  • Saturday: 8 PM – 9 PM and 10 PM – 11 PM
  • Sunday: 6 PM – 7 PM and 8 PM – 9 PM

Best time to post on Reddit about music

• Subreddits: r/music, r/musicrecommendations, r/LetsTalkMusic
• Best time (GMT+0):
  • Monday: the exact best time is not proven
  • Tuesday: 4 PM – 7 PM and 9 PM – 11 PM
  • Wednesday: 1 AM – 3 AM
  • Thursday: 5 PM – 6 PM
  • Friday: the exact best time is not proven
  • Saturday: the exact best time is not proven
  • Sunday: 7 PM – 8 PM

Best time to post on Reddit about books

• Subreddits: r/books, r/suggestmeabook, r/booksuggestions
• Best time (GMT+0):
  • Monday: the exact best time is not proven
  • Tuesday: 2 PM – 3 PM
  • Wednesday: 1 PM – 8 PM
  • Thursday: 5 PM – 6 PM and 9 PM – 10 PM
  • Friday: the exact best time is not proven
  • Saturday: the exact best time is not proven
  • Sunday: 5 PM – 6 PM

Best time to post on Reddit about funny stuff

• Subreddits: r/funny, r/memes
• Best time (GMT+0):
  • Monday: 3 PM – 4 PM and 9 PM – 10 PM
  • Tuesday: 5 PM – 6 PM and 8 PM – 9 PM
  • Wednesday: 3 PM – 4 PM
  • Thursday: 2 PM – 3 PM and 4 PM – 6 PM
  • Friday: 5 PM – 6 PM
  • Saturday: the exact best time is not proven
  • Sunday: the exact best time is not proven

Final thoughts

Posting time on Reddit is NOT about following universal schedules!

The best times are different for every audience, and due to this, Subreddits.

To sum it up:

• Posting when your audience is most active gives you the best chance to be seen.
• Each Subreddit has its optimal posting time based on community behavior – use tools like Brand24 to discover it.
• Test the suggested hours to adjust your posting strategy for the best results.

Check the best posting times for maximum engagement – start Brand24’s free trial!