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Monitor brand mentions in real-time.

Track new mentions across 25 million sources, including news articles, blogs, forums, reviews, newsletters, podcasts, Quora, Medium.

Brand24 covers social media platforms, including TikTok, Instagram, Reddit, Twitter, Facebook, LinkedIn, YouTube, and Twitch.

Find the most important mentions.

Stop drowning in unnecessary mentions.

Quickly sort through data and find only what matters.

Use 12+ advanced filters.

Filter data by importance, time range, source, sentiment, popularity, domain, author, and tags.

Detect negative and positive mentions.
Filter negative mentions to detect the problem at an early stage. Focus on positive ones to strengthen relations.

Monitor 25 million sources.

Brand24 collects all important mentions covering your brand, competitors, or other specific keywords.

Track key metrics.

Don’t make decisions based on likes only.

Use monitoring data to gain in-depth insights about your brand. Discover the full brand image. Track:

volume of mentions

social media and non-social reach

engagement

share of voice

sentiment analysis

…and many more insights.

Measure brand visibility.

Stop guessing how visible your brand really is. Measure your market presence and see where you stand against indirect and direct competitors.

Share of Voice.

Understand how much attention any brand gets versus its competitors. Are you owning the conversation?

Presence Score.

Monitor competitors’ positions. Watch how brands rise or fall in visibility over time. Compare their scores with yours.

Never miss
a critical brand mention.

A single post can blow up and turn into a problem.

Brand24 helps you stay in control. Notice critical mentions in real-time and protect your brand’s reputation.

Instant alerts.

Learn about sudden spikes or negative sentiment via Slack, MS Teams, or email notifications.

Prioritize high-impact mentions.

Use 12+ options to focus on relevant mentions from big accounts, popular posts, or important sources first.

Analyze brand mentions with AI.

Online conversations move fast. It’s hard to keep up, especially when people talk in many places at once.

Our AI engine turns chatter into clarity. It gives you brand insights in just a few clicks, so you always understand the bigger picture.

Summarize everything.

See what people are saying about your brand without reading every single mention.

Understand anomalies.

Get real-life explanations when your brand mentions suddenly spike.

Benchmark against competitors.

Your competitors’ brand health depends on how often they’re mentioned online.

Learn everything about them and compare your brand to theirs and others in the industry.

Track any competitor.

Monitor what people say about other brands in your category, side by side.

Find content that wins.

Identify which channels and messages drive the most brand mentions for you vs. competitors.

As a brand strategist, I use Brand24 personally and recommend it to all my clients because it is more than just a tool—it’s a vital resource for anyone serious about brand management and online engagement. Whether you’re aiming to enhance your presence, respond to trends, or engage more effectively with your target audience, Brand24 has you covered.

Phil Pallen

Brand Strategist

What are people saying?

See why thousands of companies of all sizes use Brand24 to grow their businesses.

Brand24 is the best social listening tool. I love that I can find mentions of my brand or name on social media and on blogs and the web. It's easy to set up and have the reports emailed daily or weekly. The mobile app is awesome too, so you can respond to mentions even more quickly. I have found mentions for my clients and myself that I would not have otherwise known about. Google Alerts only show you what is mentioned in the news, not on social media or blogs.

Lisa S. Content Manager

Brand24 is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the relevant results that matter. It's an excellent brand monitoring software at a fair price. Brand24 helps keep an eye on the chatter around a brand, product, person or incident. Specifically, whether that chatter is brand-impacting (meaningful) or just random noise.

Doug L. Public Relations and Communications

I've explored nearly every feature of the Brand24 platform, and I'm absolutely amazed by the breadth of use cases it offers. What stands out even more is how user-friendly such a powerful tool is. The platform excels at social listening, providing incredible features to slice and dice data in a thousand ways. From comparing your brand with top competitors to tracking mentions in real-time and receiving explanations for outliers, Brand24 offers a granular view of what people are saying about your brand and how they feel about it.

Sara Stella L. B2B marketing leader

Learn more
from our experts.

Lay Kuen Y.

Community Lead @ MailerLite

It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.

Szymon Szymanski

Chief Growth Officer @ XTB

We monitor our competitors’ activities and what their customers are saying about them. This helps us adjust our business offerings and marketing strategies. Media monitoring gives us the data to ensure our efforts are impactful.

Brand Monitoring: Tools & Guide

5 Brand Monitoring Metrics You Should Track

What is Brand Reputation Monitoring? Tools, Tips & More

How to Track Social Mentions?

Frequently
Asked Questions:

How to start monitoring brand mentions?

To start monitoring brand mentions, choose a dedicated monitoring tool, then set up a project with your brand-related keywords, social media accounts, and alerts. A platform like Brand24 automatically collects mentions from multiple sources into one dashboard.

First of all, you need to pick the right tool. It will save time by automating the process and aggregating mentions from multiple sources into one dashboard.
Brand mention tools offer advanced analytics and reporting features that can help you gain valuable insights for your reputation management.
Once you've chosen a tool, create a monitoring project. It's very simple. All you need to do is pick the keywords you want to monitor and connect your social media accounts.
Remember to use relevant keywords and hashtags related to your brand.
You can also set up alerts and reports to notify you about the most valuable mentions.

How to choose a brand mentions tool?

When choosing a brand mentions tool, focus on how many sources it monitors, the level of its analytics, and how easy it is to work with the data. Bran24 monitors over 25 million sources, provides in-depth analytics, and uses AI to help you quickly understand what's happening.

There are many tools available for monitoring brand mentions. How to choose the best one? Take a look at the number of monitored sources. If new sources are added regularly, it is a good sign.
A great brand monitoring tool should conduct audience sentiment analysis, measure the share of voice, the volume of mentions, presence, and reputation score, social media and non-social reach, AVE, and engagement.
The tool needs to provide advanced analytics to detect mentions by category, the most popular brand mentions, trending hashtags and links, the most active sites, the context of discussions, and the most popular public profiles.
Last but not least, a UX design. As you will work with lots of data, it's necessary to receive it in a user-friendly way.
Overall, a great social listening tool should constantly develop its features and monitor sources exactly like Brand24 does.

What are the best brand mentions tools?

When choosing a brand monitoring tool, consider your needs, budget, and the most important features. Among other tools, Brand24 stands out by tracking mentions across 25 million sources while offering sentiment analysis, real-time alerts, advanced analytics, and excellent customer support.

With Brand24, you can track the most important metrics, such as the share of voice, the volume of user mentions, Presence Score, social media and non-social reach, AVE, user-generated content, and social media interactions.
Mention is an online media monitoring tool that tracks mentions across news, blogs, forums, videos, and social media. You must buy the most expensive plan to monitor TikTok, YouTube, Pinterest, and LinkedIn. Also, the tool doesn't monitor podcasts and newsletters.
Awario tracks mentions posted on social media, news, blogs, and forums. The tool provides analytics, white-label reports, and social selling features. But it doesn't monitor TikTok, newsletters, and podcasts.
BrandMentions is a tool that tracks brand mentions online. Beyond tracking brand mentions, it also offers sentiment analysis, customizable reports, alerts, and analytics. The enterprise plan enables some interesting features like access to historical data.

How to track mentions on social media channels?

To track mentions on social media channels, use a social media monitoring tool, connect your profiles, and let it automatically collect public mentions into one dashboard. Brand24 offers these capabilities, allowing you to monitor brand mentions across major social networks in real-time.

With the help of social media monitoring tools, you can track brand mentions across social media posts.
What's important is that tools can monitor public mentions only.
For example, no tool can track mentions posted on private groups. Not every social media platform allows for in-depth monitoring. Sometimes the results will be limited.
Usually, to track social mentions, you need to integrate your social media channels with a monitoring tool. After that, the brand's mentions will appear automatically in that dashboard.

Know first, act faster.

Start brand monitoring now. No credit card, no commitment.

Try The AI-powered Brand Mentions Tool.​