How to Cook Up a Killer Social Media Campaign

Do you want to create an awesome social media campaign that will turn out to be a whopping success? Then you are in the right place. If you do not know exactly how to start, or you are not sure what resources you need, read this article. Prepare yourself for discovering key ingredients of a successful social media campaign!

1. Prepare your goals

If you do not see any purpose of a campaign you want to conduct there is no point of making an effort. There must be an exact goal (or multiple goals) you want to achieve with your activities. Therefore, it should be your very first step in designing your campaign. Whether you want to promote a new product, or increase social media engagement you have to specify it precisely. This will help you stick to the plan and make your work easier.

2. Form a plan

A plan of your social media campaign is a roadmap for all your activities. Every project should include a detailed description of activities, time frames, goals, people responsible for particular tasks and methods of measuring effects. This is an essential element of campaign that guarantees that you will not act in the dark.

3. Season it with a hashtag

Hashtags are powerful tools that have many applications. They enable you to categorize social media content in a way that it can be easily found on the Internet. However, you can also leverage them in your online campaign. Just come up with a catchy and memorable hashtag and give users an incentive to share content with it. It will increase your audience engagement and social media reach. Use an Internet monitoring tool for collecting mentions with a hashtag.

Check out these 5 successful hashtag campaigns!

4. Add lots of engagement

Social media is all about interaction. If you want to target your campaign at social media it has to include dialog with your fans. The character of online world is entirely different than traditional media, so you should adjust your communication to it. Track social media content and reply to people who mention you on their profiles. One-way monologue is not an option!

5. Always serve it with analytics

I feel like I repeat  myself about this issue over and over again, but measuring results and being up-to-date with the most important statistics is essential for successful marketing. You have to follow analytics if you want to achieve defined goals. You will never know if you are going in the right direction without tracking your progress. Especially that online tools enables you to precisely study the tiniest details about your activities, audience, channels etc. Leverage that!

What ingredients would you add to a social media campaign? Leave us a comment!


Natalia Chrzanowska

Content marketing manager and author at Brand24. Social media and marketing freak. Occasional traveler and amateur photographer.