Marketers and brand ambassadors should know that using social media is imperative to their success. However, creating and scheduling the best posts can be a difficult task. The work is complex, and there are various aspects of an engaging post to consider. Not only must you provide factual information, but also be able to reach […]
With thousands of brands competing to capture social media users' attentions, doing everything by the books is not enough. You need to step out of the crowd and use your creativity to achieve satisfactory return on investment. We know how to do that. Here are the 5 simple yet powerful techniques to make your brand shine on social media.
![Event Marketing Strategy by Philips Lighting [Case Study]](https://brand24.com/blog/app/uploads/2015/12/philips-1.jpg)
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals' lives. Check out the whole case study!
Are you new to Twitter? Or maybe you have the Twitter-black-belt but still stay hungry for the new time-and-money saving tools? Here is a list of 5 recommended Twitter applications and tools to improve your productivity.
Social media is a popular channel for marketing communication. However, it often happens that social media strategy fails at some point. There might be plenty of reasons for that, but there are a few most popular mistakes that marketers still make in their strategies. Avoid them and find out what's behind social media success.