Top 9 Social Media Newsletters You Should Subscribe in 2025

Social media trends shift daily—sometimes even hourly—making it tough to keep up. That’s where newsletters come in! They cut through the noise, deliver the key insights you need, and keep you informed without the endless scrolling—all in a quick, easy-to-read format straight to your inbox.

No wasted time—just the actionable insights needed to stay ahead.

There are many newsletters, and picking the right one for me was another challenge. Especially at the beginning of my journey. 

This is why I’m sharing some of my favorites—newsletters that I find helpful and practical in my daily actions. 

Social media newsletters deliver the latest trends, updates, and strategies straight to your inbox, helping you stay up to date without endless research. Whether it’s new platform features, tips, trends, or the best practices.

They deliver valuable information in a fast, accessible format, saving you time and keeping you one step ahead of the competition.

What makes up a good social media newsletter?

Of course, any great newsletter needs the basics—consistency, a clear goal, and a solid design.

But for me, these three things matter just as much:

• Valuable, in-depth content – Real insights I can actually use
• Educational materials – Easy-to-follow guides, graphics, and best practices that make it easy to apply
• Community & fun – A mix of humor, relatable examples, and personality – nobody wants to read robotic, auto-generated content

With those in mind, I’ve put together my favorite list of newsletters—the ones that truly stand out. 

Let’s dive in!

Top Social Media Newsletters:

01 Brand’s Recap

Firstly, I want to show you Brand’s Recap – a free monthly newsletter provided by Brand24.

It offers a comprehensive overview of the latest social media industry updates.

Why did I come up with this first? 

Each edition includes up-to-date news and articles (I cannot count how many hours of research it has saved).

And the cherry on top is exclusive educational materials—a secret weapon for beginners or students to dive into digital marketing, improve strategy, or stay informed about what’s happening.

💡 What you’ll gain from this newsletter:

• The latest trends and various social media platform updates
• Practical strategies to improve brand reputation, content performance, and engagement
• Real-world case studies
• Practical tips to maximize social media tools and analytics

🔥 Why do I like it:

✔ Packed with practical strategies – Actionable tips I can use right away.
✔ Covers the full social media landscape – Trends, updates, and strategies across platforms.
✔ Great for all levels – Whether you’re a beginner, entrepreneur, or pro.
✔ Curated with expert analysis – Not just news, but real takeaways that help brands adapt and grow.

02 Why We Buy

Social media are all about people. 👥

And this newsletter? It’s a chance to understand them better.

Why We Buy is a weekly newsletter founded by Katelyn Bourgoin, a renowned expert in buyer psychology and marketing strategy. 

Have you ever heard of social doubt, veblen goods, or mimetic desire?

I hadn’t either—until I found this weekly newsletter. It’s packed with key psychology principles, marketing tips, and great resources that made me rethink my audience and strategy.

Each edition focuses on a specific topic, keeping it short, helpful, and enjoyable to read—perfect for busy marketers and social media managers.

💡 What you’ll gain from this newsletter:

• Buyer Psychology Hacks 
• Marketing & Persuasion Strategies
• Consumer Behavior Trends 
• Real-world examples & Case Studies

🔥 Why do I like it:

✔ Deep dive into buyer psychology
✔ Practical advice
✔ Short summaries perfect for busy schedules

03 The Future Party

Here, it’s not just about social media newsletters and delivering news.

It’s about creating a community and becoming a part of it!

The Future Party is a community-based media platform that delivers daily news and business, entertainment, and cultural trends. 

Each morning, I receive concise breakdowns of current events and insights that influence social media presence – helpful for daily updates.

💡 What you’ll gain from this newsletter:

• Daily updates
• Community engagement (over 200K readers!)
• Curated content

🔥 Why do I Like it:

✔ Easily digestible format
✔ Expert interviews
✔ Quick hits with key points perfect for busy professionals

04 Geekout 

The Geekout newsletter is one of the top social media newsletters.

I’m sure you’ve already met it while looking for marketing newsletters.

It’s the go-to resource for social media managers looking to stay ahead of trends and platform updates. 

Created by social media consultant Matt Navarra, who has over 20 years of experience.

Geekout is designed to keep professionals informed on the latest developments in social media strategy—helping them adapt, innovate, and boost results.

💡 What you’ll gain from this newsletter:

• Top news & updates on channels
• Marketing strategies
• Case studies and examples ready to apply in your marketing strategies

🔥 Why do I like it?

✔ All the major network insights in one place, such as Facebook, Instagram, Twitter, Linkedin, etc.
✔ Detailed, actionable insights – but can be too long, depending on your preferences
✔ All key news worldwide 

05 Marketing Brew

Marketing Brew by Morning Brew Inc. is your source for the latest trends, brand strategies, sports marketing, and advertising technology updates.

Delivered three times a week (Monday through Friday), it delivers carefully selected, essential marketing news, cutting through the noise so you get only the most relevant information — without spending hours scrolling.

If you want to stay on top of social media trends, advertising developments, and brand strategies, Marketing Brew is the perfect solution – fast, insightful, and easy to read!

💡 What you’ll gain from this newsletter:

• New features on social media platforms
• Social media marketing strategies
• Case studies and examples ready to apply in your marketing strategies

🔥 Why do I like it?

✔ Data-Driven Insights – Features real-life case studies with actual numbers
✔ Covers a wide range of topics – From digital marketing and tech to finance, HR, and more
✔ Fun and engaging – Conversational tone, interactive polls, and cool fun facts

06 Future Social

Staying relevant in the rapidly changing world of social media isn’t just about keeping up – it’s all about thinking long-term and adapting early. 

That’s why I subscribe to Jack Appleby‘s weekly newsletter, Future Social. 

Every Wednesday, it delivers insightful breakdowns, strategic deep dives, and fresh takes on where social media is headed. 

💡 What you’ll gain from this newsletter:

• Best-in-class social strategy breakdowns
• Step-by-step guides on brand & creator content
• Big-picture strategies

🔥 Why do I like it: 

✔ Long-term perspective
✔ Engaging, fun, and full of personality
✔ You can reply directly & start a conversation

07 Social media today

The Social Media Today newsletter is a must-have for marketers, brands, and digital marketing professionals.

While many newsletters cover general industry news, Social Media Today focuses exclusively on social media marketing, offering practical insights, expert-driven content, and in-depth analysis of platform changes.

It covers various platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Reddit – I find it always helpful to be up-to-date on the social media landscape.

💡 What you’ll gain from this newsletter:

• A concise daily roundup of the latest news
• Actionable advice to enhance your marketing strategy
• Expert insights and in-depth analysis of platform updates

🔥 Why do I like it:

✔ Short, digestible daily news summaries
✔ Practical, real-world marketing tips you can apply immediately
✔ Upcoming events section – Perfect for networking and staying connected in the industry!

08 Millennials marketing

I’ll admit it—I’m not a millennial. But I’m still enjoying this newsletter.

Curated by Daniel Murray, the Millennials Marketing Newsletter is a fun, easy-to-read resource packed with valuable marketing insights. 

It covers everything from media trends and influencer marketing to brand storytelling, growth strategies, and even career advice for marketers.

It also features expert interviews, industry case studies, and practical tips that help me in the social media game. 

A great choice for anyone looking for valuable marketing insights with a side of humor. 🤭

💡 What you’ll gain from this newsletter:

• Insights on influencer marketing, media trends, and brand growth
• Actionable strategies for marketing success
• Industry expert interviews, growth tips, and community-driven advice

🔥 Why do I Like it:

✔ Being part of a marketing community
✔ Covers a wide range of topics beyond just social media
✔ Funny & Engaging

09 passionfruit

The creator economy is constantly evolving.

Delivered three times a week, Passionfruit is part of the social media newsletter, part of an in-depth analysis of the economics of creators. 

It goes beyond marketing to focus on the business, trends, and challenges shaping the world of digital creators. 

Covering stories, highlighting emerging creators, and exploring industry challenges.

If you’re looking for a newsletter that offers expert tips and creator news, the Passionfruit Newsletter is a great choice! 

💡 What you’ll gain from this newsletter:

• News on the creator economy
• Channels strategies 
• Influencer marketing
• Industry Challenges 

🔥 Why do I like it:

✔ Insights from Industry Experts
✔ “Tips&tricks” and “job board” section 

Conclusion

Social media newsletters are like coffee orders—everyone has their taste!

The best approach? 

Try them out yourself! ☕ Whether you’re looking for the latest marketing updates, actionable tips, or expert insights, there’s a perfect fit for you.

I have created a detailed table showing my favorite newsletters, including their authors, frequency, main topics, and for whom they are most suitable. 

Feel free to use it!

Final Thoughts:

• Choose newsletters you actually enjoy—no one wants an inbox full of unread emails (we’ve all been there!).
• Mix and match! Don’t stick to just one newsletter or topic—explore different perspectives.
• The best newsletters aren’t just emails; they build communities. By subscribing, you’re now part of one. Welcome aboard!

📩 Sign up and join the Brand24 community! Be the first to get the latest social media news, trends, and insights.