Who Actually Won The Super Bowl 2015? – Commercial Battle Kicks Off

superbowl commercials

Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it’s the biggest night in marketing. We already know which team won at the University of Phoenix Stadium in Glendale, Arizona. New England Patriots defeated Seattle Seahawks on the field, but which brand has won social media users’ hearts?

Some of the commercials can be watched on YouTube already, but some are still available only on the official NFL website. Altogether 69 advertisements were aired during the big game. The biggest winner of Super Bowl marketing battle so far is Budweiser with its “Lost Dog” Ad. It has been the most viewed and the best evaluated commercial. Read on and find out the best ranked ads in social media.

The Most Viewed on YouTube

1. Budweiser Super Bowl Commercial “Lost Dog”

20.8M views

2. Bud Light: Real Life PacMan

14M views

3. T-Mobile: Kim Kardashian for DataStash

12.9M views

The Best Grade on YouTube

1. Budweiser Super Bowl Commercial “Lost Dog”

84K Thumbs up – Thumbs down

2. Bud Light: Real Life PacMan

13.6K Thumbs up – Thumbs down

3. SNICKERS – “The Brady Bunch”

11.6K Thumbs up – Thumbs down

The Most Viewed on the Official NFL Website

1. SNICKERS – “The Brady Bunch”

167.7K views

2. Universal – Minions

104.5K views

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3. BMW i3 – “Newfangled Idea”

83.8K views

The Best Rank on the Official NFL Website

1. Budweiser Super Bowl Commercial “Lost Dog”

2. SNICKERS – “The Brady Bunch”

3. Dove Men+Care – Calls for Dad

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The worst evaluated Ads on YouTube

1. T-Mobile: Kim Kardashian for DataStash

– 6.5K Thumbs up – Thumbs down

2. Nationwide – Make Safe Happen

– 2.8K Thumbs up – Thumbs down

3. T-Mobile – Sarah Silverman & Chelsea Handler for Wi-Fi Calling

-0.1K Thumbs up – Thumbs down

Conclusion

The rankings still can change as brands fight for social media users attention. However, basing on the videos above we can draw conclusions on what is the secret of a successful commercial.

1. Play Mind Games

All best commercials include high level of emotions whether it is a funny scene or a moving moment which concerns the most important values. It is the content that people want to share.

2. Hire a Famous Person

Working with influencers is a good investment. Celebrities and big names in general help to increase reach, popularity and to attract wider audience.

3. Be Consistent

Don’t forget to incorporate your brand image in a message. When your company focuses on family values, include them in a video. Like Budweiser refers to the importance of friendship.

What is your favorite Super Bowl 2015 commercial? Leave us a comment!

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Natalia Chrzanowska

Content marketing manager and author at Brand24. Social media and marketing freak. Occasional traveler and amateur photographer.