How does Afterschool Alliance use Brand24 to measure the effectiveness of their hashtags campaign?

Paulina Wałczyk
May 26, 2021
12 min read


The Afterschool Alliance is committed to ensuring equal access to quality afterschool programs for all children, regardless of income or location. Their main goal is to secure resources and support the expansion of these programs, with a particular focus on underserved communities.

To measure their campaign's impact and raise awareness for afterschool programs nationwide, they rely on Brand24 to track social media mentions of their campaign hashtags.

Brand24 allows them to assess the effectiveness of their efforts and gauge the reach of influential spokespeople who promote their cause.

The most crucial KPIs they obtain from Brand24 are social mentions and reach, which help them evaluate campaign success and track performance over time.

1. About the client

Afterschool Alliance

The Afterschool Alliance is working to ensure that all children, regardless of income or geographic area, have access to quality afterschool programs. Their efforts are aimed at securing resources to expand programming and help programs be the best they can be. They focus foremost on underserved and disadvantaged children and communities.

2. Interview

What is the main usage of Brand24?

As part of a national network of afterschool champions and advocates, it is important for us to see how our campaign hashtags are tracking. Around our signature event, Lights

On Afterschool, we closely monitor Brand24 to see how our hashtag is being picked up and used, which allows us to measure our effectiveness at raising awareness for afterschool programs across the country. We primarily use Brand24 to track social media mentions of our top reaching hashtags.


Do you remember examples of collected mentions that gives you what you need?

Around Lights On Afterschool, we are usually able to ask high-profile spokespeople to tweet or share on social media about afterschool programs. I’ll often follow up with those posts on Brand24 to see their total reach and how they were picked up.


What is the most important KPI you get from Brand24?

Social mentions and reach. We use the KPIs collected from Brand24 to debrief our success/failure on a campaign. The information from Brand24 is helpful to compare against previous years to see how we are performing over time.



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Till the next case study. Toodles!

Waleria Pagowska
Product Marketing Specialist