The Afterschool Alliance is committed to ensuring equal access to quality afterschool programs for all children, regardless of income or location. Their main goal is to secure resources and support the expansion of these programs, with a particular focus on underserved communities.
To measure their campaign's impact and raise awareness for afterschool programs nationwide, they rely on Brand24 to track social media mentions of their campaign hashtags.
Brand24 allows them to assess the effectiveness of their efforts and gauge the reach of influential spokespeople who promote their cause.
The most crucial KPIs they obtain from Brand24 are social mentions and reach, which help them evaluate campaign success and track performance over time.