In this case study, we learn about how Brand24 is being used in a unique way to support research projects and online data analysis.
Grzegorz Rzeznik, the Research and Innovation Manager of SWPS University, uses Brand24 to identify trends and key actors in market monitoring, scientific development, and trend analysis. The tool is beneficial for identifying R&D activity and innovation potential in various fields due to its range of online sources analyzed and the reliability of collected data.
The team uses a Domain Filter alongside manually monitored sources to obtain additional cognitive value from more than a dozen areas of the economy and science. Brand24's capabilities are also used for trend analysis, where Grzegorz looks for information about hydrogen technologies or specific energy companies. The team has favorite features like the spam filter, sentiment filter, Influence Score, categorization by domain, and additional coding per project.
Overall, Brand24 helps him stay ahead of the competition by making data-driven decisions and determining potential innovative brokerage services that can be offered.