1. About the client
Ultrakrew is a charitable non-governmental organization that organizes the ‘Każdy ma swój krwiobieg’ (Polish for "Everyone has their own bloodstream") run every winter. Its goal is to cover the length of the entire Polish coastline (550 km) and promote honorary blood donations under the slogan ‘Ultrakrew’.
This year, the association also organized a summer nationwide edition of the campaign. The event is gaining more and more interest and popularity on the internet.
The team members limit their online activity to organic actions on Facebook and other social media, as well as free cooperation with news portals. The action which captured the most attention was a video created in collaboration with InterRisk TU S.A. to promote Ultrakrew. The video took second place at the Festiwal Filmów Odpowiedzialnych 17 Celów festival.
In April this year, Ultrakrew and its partner InterRisk TU S.A. won the Vienna Insurance Group's global competition for the best CRS action in 2021.
Jacek Bastian, the originator of Ultrakrew, emphasizes that they would not have achieved such success without the commitment of the entire team and the help of partners. Brand24 also supports Ultrakrew, and we talked to Jacek about the marketing activities where our tool helped the most.