Chilli Fruit, a web agency focused on link-building and online PR, uses Brand24 to monitor mentions, enhance guest posts, and acquire backlinks. The agency collaborates with experts to create quality links and offers services such as article optimization and HARO campaigns.
Jan Suski, Content & Outreach Specialist, explains that Chilli Fruit uses Brand24 to track mentions related to clients' names and companies. This is crucial for assessing the effectiveness of efforts, especially when quotes appear on platforms like Forbes or Yahoo Finance without notifying authors. By utilizing Brand24, Chilli Fruit has gained up to 1,500 unnotified mentions in publications for clients, aiding personal branding.
Additionally, they have used Brand24 to identify link-building opportunities and enhance guest articles with data visualizations.