Table of content

CASE STUDY

How CJ Media Solutions use Brand24 to boost its clients' online presence?

Paulina Wałczyk
October 14, 2020
13 min read

Summary

CJ Media Solutions, a PR agency in Long Island, NY, leverages Brand24 to enhance their clients' online presence.

They offer a range of PR services and believe that effective branding centers around compelling stories.

By using Brand24, they monitor their clients' online reputation, track media mentions, and stay informed about earned media coverage.

The platform's mentions feed and user-friendly dashboard help them efficiently sift through information and filter out noise.

Brand24 assists CJ Media Solutions in measuring earned media coverage, allowing them to share relevant stories with clients and focus on generating further media coverage.

1. About the client

CJ Media Solutions

CJ Media Solutions offer a variety of PR services for small businesses based in Long Island, NY. Their specialties include ghostwriting, press releases, content creation, media relations, crisis communications, and social media strategy and management.

We believe branding is all about stories.

2. Interview

How Brand24 is helpful in your niche?

We believe branding is all about stories.

That is why you should be aware of your client's business goals, mission, and history. You can't manage your client's PR efforts effectively if you don't know your client's business or the space your client does business in.

Every business has something different to offer. While the service or product may not be original, the business itself, its goals, and its story are unique. Dig deep in the beginning, and you'll find what you are looking for.

What is the main usage for Brand24? What do you use Brand24 for and how do you make that happen?

We use Brand24 to monitor the online reputation of our clients.

For the most part, we leverage the platform to track media mentions. We provide B2B PR services to the majority of our clients. We do a pretty good job of tracking earned media coverage without the help of the platform; however, there are times when publications mention our clients without informing us, so we rely on Brand24 to alert us when these instances occur.

 

print screen showing the earned media

 

We check out the client's online reputation a few times a day. We also set up email alerts with Brand24, which are extremely helpful, especially when things are hectic, which is often. It's important to know what's going on and identify any potential issues whenever possible. 

What features do you find most valuable?

Brand24 helps us face our major challenges of everyday work.

With everything happening in real-time, it can be challenging to stay on top of what is going on. That is why Brand24 mentions feed is key. We are able to log in, quickly review what is going on, and move on.

Sifting through the noise is by far the biggest challenge we have when using media monitoring tools. Brand24 allows us to filter through the noise and get to the good stuff. The dashboard is simple, clean, and to the point. It is easy to learn and use.

 

print screen showing the summary of mentions

 

Brand24 helps us measure earned media coverage.

The mentions collected by Brand24 we find the most useful are the ones about earned media coverage. Brand24's dashboard allows us to filter the stories out and share them with our clients. This saves us time and allows us  to focus our efforts on continuing to generate earned media coverage for our clients. 

 

print screen showing top media profiles talking about a specific topic

Hi!

Nice to see you scrolled all the way down here! Here at Brand24, we really enjoy hearing our customers' success stories. This assures us of the tool's utility and makes us proud that we can help you with whatever you use our tool for.

Maybe you also happen to use Brand24 in your day-to-day work and want to share your case with the world. If so, feel free to write me!

Till the next case study. Toodles!

1650997866002
Waleria Pagowska
Product Marketing Specialist

More on this

How DIYMarketer Was Able To Increase Sponsorship of Their Twitter Chat 300% by Tracking Reach

DIYMarketers has been using Brand24 for 2 years to track metrics for their #BizapaloozaChat Tweet Chat. They focus on metrics like social media interactions and use the data for sponsorships and reporting. They find the Analysis screen and sources tab valuable for tracking chat performance and attendee engagement.

source 15 min read

How Does Speck Media Use Brand24 To Find Trending Hashtags?

Speck Media utilizes Brand24 to discover trending hashtags and popular topics related to their clients' products or services on social media. They incorporate these hashtags into client posts and use popular words for podcast and video titles.

source 12 min read

How Does Collab Istanbul Use Brand24 To Manage Their Online Presence?

Collab Istanbul, a Turkish lifestyle marketing agency, uses Brand24 to manage their online presence. They track keywords in real-time to see what clients are saying about them on social media.

source 5 min read

How Brand24 Helped Semcore Acquire +$660K in Annual Revenue

Semcore is one of the most rapidly growing agencies of its kind in Poland. Their emphasis is on supporting clients holistically, from the first stages of project development, by connecting the customer experience with SEO.

source 6 min read