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We spoke with David Torre, the owner of Center Mast Consulting, and Roy Dimalanta, an associate at the company, to get all the details on how they use Brand24.
We specialize in competitive intelligence so we need to synthesize a lot of information. That's why we need a robust set of data that will help us deliver the right message to our clients. Media monitoring is an indispensable part of our tool stack.
Brand24 helps us collect the information we need. We can then present the right data to our clients. We have all the information right in the dashboard, and the data is collected quickly and efficiently.
There are many features we use every day, as they make our lives so much easier.
We love the versatility of the tool. We can present the most important data to an executive to show the general situation. And if we want to dig a little bit deeper, and introduce more advanced analytics to marketing managers or project managers, we can do it with the help of the same tool. Customizable PDF reports help us get the right pieces of information to the right people.
We enjoy the mobile app. We can examine the mentions on-the-go and send the most interesting ones to our clients right away.
Email reports help us stay on top of online mentions
Email reports and notifications are a great feature we use almost daily. Thanks to email reports, we were able to spot interesting comments, for example, on Reddit, and forward it to our client.
Our client engaged with the person that asked the question. He was able to establish a long-lasting relationship with the user. He began to build a reputation as an industry leader within his niche and became a mentor for others. All because of an email notification sent on Saturday morning.