Number of users:
Frequency of login:
Once a week
Number of keywords:
For the most part, we leverage the platform to track media mentions. We provide B2B PR services to the majority of our clients. We do a pretty good job of tracking earned media coverage without the help of the platform; however, there are times when publications mention our clients without informing us, so we rely on Brand24 to alert us when these instances occur.
We check out the client's online reputation a few times a day. We also set up email alerts with Brand24, which are extremely helpful, especially when things are hectic, which is often. It's important to know what's going on and identify any potential issues whenever possible.
The mentions collected by Brand24 we find the most useful are the ones about earned media coverage. Brand24's dashboard allows us to filter the stories out and share them with our clients. This saves us time and allows us to focus our efforts on continuing to generate earned media coverage for our clients.