Number of users:
Frequency of login:
Once a week
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For the most part, we leverage the platform to track media mentions. We provide B2B PR services to the majority of our clients. We do a pretty good job of tracking earned media coverage without the help of the platform; however, there are times when publications mention our clients without informing us, so we rely on Brand24 to alert us when these instances occur.
We check out the client's online reputation a few times a day. We also set up email alerts with Brand24, which are extremely helpful, especially when things are hectic, which is often. It's important to know what's going on and identify any potential issues whenever possible.
The mentions collected by Brand24 we find the most useful are the ones about earned media coverage. Brand24's dashboard allows us to filter the stories out and share them with our clients. This saves us time and allows us to focus our efforts on continuing to generate earned media coverage for our clients.
We believe branding is all about stories
That is why you should be aware of your client's business goals, mission, and history. You can't manage your client's PR efforts effectively if you don't know your client's business or the space your client does business in.
Every business has something different to offer. While the service or product may not be original, the business itself, its goals, and its story are unique. Dig deep in the beginning, and you'll find what you are looking for.