They do social selling to get clients for their software development company.
Using Brand24, they monitor keywords connected to growing software development technologies, for example PWAs (Progressive Web Apps) or Pimcore (PIM and CMS framework). This is how Divante identifies companies using these technologies that might need Divante’s help.
Then, they contact them to say hello, answer some questions or offer help and expertise to support their authority in the field. Just like here: