• Number of users

    Number of users:

    5

  • Frequency of login

    Frequency of login:

    Daily

  • Number of keywords

    Number of keywords:

    12

  • Pricing plan

    Pricing plan:

    Professional Premium

  • Email reports

    Email reports:

    Yes

  • Mobile App

    Mobile App:

    No

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What is the main usage of Brand24?

As part of a national network of afterschool champions and advocates, it is important for us to see how our campaign hashtags are tracking. Around our signature event, Lights On Afterschool, we closely monitor Brand24 to see how our hashtag is being picked up and used, which allows us to measure our effectiveness at raising awareness for afterschool programs across the country. We primarily use Brand24 to track social media mentions of our top reaching hashtags.

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Do you remember examples of collected mentions that gives you what you need?

Around Lights On Afterschool, we are usually able to ask high-profile spokespeople to tweet or share on social media about afterschool programs. I’ll often follow up with those posts on Brand24 to see their total reach and how they were picked up.

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What is the most important KPI you get from Brand24?

Social mentions and reach. We use the KPIs collected from Brand24 to debrief our success/failure on a campaign. The information from Brand24 is helpful to compare against previous years to see how we are performing over time.

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