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At Dealavo, we use Brand24 primarily to track mentions about our brand. What I mean are not only opinions about our services, but also mentions about the reports that we helped in creating.
In the last months, we have cooperated with such companies as Deloitte or TechRadar by delivering them reliable data about prices in e-commerce. Based on that data, interesting reports were published - readers could learn what the level of discounts on Black Friday was or about the price level of some products. Some of these reports were then cited in several articles. Thanks to Brand24, we could see which websites mentioned the reports and which information they found the most relevant. We treated it as a form of feedback - it inspired us to write more about topics that our readers found relevant.
For example, after noticing the popularity of our analysis about prices on Allegro and Amazon in Poland, we have decided to prepare a similar report - a comparison between prices and competition on Google Shopping and Ceneo.
In my opinion, email alerts are extremely useful. Thanks to them, I need only a few seconds to check whether there were any relevant mentions about Dealavo on the web. It enables me to react quickly every time I see anyone having doubts about our solution.
The other valuable feature is the possibility of filtering mentions. I use it to narrow the results to the most relevant ones. As an example, in one of the projects, we track the phrase “dynamic pricing” (which is one of the services that we offer). However, many mentions don’t suit our business - they tend to comment on Uber’s dynamic pricing model while we focus on automated pricing in online stores. By simply using the filter narrowing mentions to those in which the word “e-commerce” is used, we can track the results which are in our scope.