1. About the client
Aleksandra lists the primary responsibilities she oversees: She acquires new clients, takes care of the company's image, and supervises various promotional activities. What features of the media monitoring and social listening tool help her achieve these goals?
Marken specializes in distributing antivirus software and conducting training courses and presentations of antivirus software. They target their offer to any customer using a phone, computer, or another device that requires protection against viruses and virus-related threats. The second customer type is public offices, institutions, schools, and companies that require antivirus security. Marken also actively expands its software reseller network.
We talked to Aleksandra Samek, Marken’s head of marketing, about how Brand24 has been helping them to implement an effective strategy for the past two years. We discussed the benefits of internet monitoring. The tool was used in the company even before she joined, and she stresses that Brand24 is so irreplaceable she can't imagine working without it."