Reach and interactions are really important for us. Number of likes has really become less valuable to us as people move from platform to platform or away from social in some aspects. Therefore showing that our reach and interactions is expanding over multiple channels helps us know we are in the right direction.
Growth of a show's reach over multiple channels is really important to us, especially not to only relay on the metric of one social channel or network. Our users tend to talk about different shows in different places, not only twitter, but on true crime forums and we want to really be aware of everything that is being said.