Shopstory, a visual page builder for headless CMS focused on ecommerce, utilizes media monitoring to validate product ideas and gather early adopters. They believe in the importance of quickly validating hypotheses and understanding the problems they solve.
By using Brand24, they can find relevant online conversations on platforms like Twitter and Reddit.
Rather than focusing on selling, Shopstory engages with potential users to gather feedback and improve their product's relevance. This allows them to tailor content, such as their FAQ section, to address their customers' needs effectively.