Competitor Monitoring Across 25M+ Channels.
Make competitor monitoring effortless. From anomalies to insights, everything in one place.
Join 4000+ Brands in the AI Revolution
Stay ahead in real-time.
Don’t give your competitors the upper hand.
Every day you delay tracking them is a day you let opportunities slip away.
Monitor 25M+ sources.
Track competitors across social media, blogs, review sites, and industry news. See how they move in the competitive landscape.
Analyze any brand instantly.
Stay updated on specific competitors or spot new ones early. Follow market trends, product launches, and customer reactions as they happen.
AI-powered competitor analysis.
When mentions spike or trends shift, a late response can cost you customers or visibility.
But you don’t always have time for deep analysis. Brand24 is here to help.
Receive weekly AI Insights.
See competitor insights turned into concise, personalized weekly report. Get charts, summaries, recommendations, and links to the most important mentions.
Spot anomalies instantly.
Events detection finds sudden changes in mentions or reach and provides an explanation. Know right away if it’s a viral post, product issue, or competitor campaign.
Ask anything AI Brand Assistant.
Type a question, such as “What’s going on with X competitor?”, and get instant, contextual answers. Then follow-up. No dashboards or numbers, just direct response.
Generate smart AI summaries.
Skip endless scrolling and receive short overviews of hundreds of mentions. Detect the core of user conversations and quickly understand context.
The Comparison Tab.
See where you stand in the market.
If you don’t compare your brand with others, you’ll never know where you’re losing or winning.
Compare brands side-by-side.
Use Brand24’s competitor analysis tool to compare mention numbers, sentiment, reach, and other key metrics.
Spot hidden opportunities.
Analyze multiple competitors at the same time. Find market gaps they miss and leverage them.
Measure your brand visibility.
Stop guessing how visible you are. Track your true market presence, because if you don’t, your competitors already have the competitive edge.
Share of Voice.
See how much attention your brand gets compared to others. Are you leading the conversation or just playing catch-up?
Presence Score.
Watch how visibility shifts over time. Watch how your competitors rise and fall. Compare your score against competitors and gain insight into market positioning.
Understand how people feel.
Don’t just count mentions.
Miss the tone behind conversations, you won’t have the chance to act on what matters most.
Sentiment Analysis.
Find out if people talk about competitors with praise, criticism, or something in between.
Emotion Analysis.
Go deeper than sentiment. Spot emotions like anger, admiration, or sadness. Turn it into better products, stronger customer care, and smarter market intelligence.
Shine a light on your competition.
Every strength, every weakness, every opportunity. All revealed.
Reports without the work.
Stop wasting hours on spreadsheets.
Digging through tabs and screenshots is no longer sustainable. It slows you down in a fast-moving market.
Build custom reports in minutes.
Create detailed reports with ready-to-use templates. Choose the data you want to include. From mentions and charts to social media presence and top influencers.
Share instant access links.
Get instant AI-generated summaries that update in real-time. Share them instantly, no need to download anything.
Analyze with ease.
Export competitor data to Excel. Ideal for in-depth market research, tables, and detailed analysis.
See who drives the conversation.
Don’t let your competitors own all the attention sources.
The people who talk about them could be the same people who bring potential customers to you.
Track influencers mentioning competitors.
Spot names that are already shaping the conversation. Join in early and redirect that attention toward your brand.
Choose who matters most.
Get data on reach, sentiment, and influence. Focus on the voices that align with your goals and can actually make a difference.
Why does it matter?
5x
57%
of companies state that gaining a competitive advantage is one of the top 3 priorities in their industry.
90%
of Fortune 500 Companies already use competitive intelligence to gain a competitive advantage.
Brand24 is an online social listening tool that you can use for market research to identify business opportunities, industry research, and trend analysis. Or you can use it to track your competitors to see what is being said about them, and even generate competitive analysis reports across brands to compare what exactly consumers are feeling in real-time.
Rabeea Hasan
Brand Manager
Why use Brand24 for competitive analysis?
Learn more
from our experts.
Laura Du Ry
Growth Manager
@ Appwrite
We check the panel almost every day. It’s not just for looking at comparisons or planning what to do next, but also to keep up with what’s being said. This helps us stay active and visible every day.
Frequently
Asked Questions:
How is Brand24 better than other competitor monitoring tools?
Brand24 makes competitor monitoring effortless with advanced features and over a decade of experience.
Unlike basic competitor price tracking software, it combines market context and full-scale monitoring across millions of sources. This gives your business a broader perspective than most tools.
Covers competitor monitoring across 25M+ online sources, not just limited to websites or social channels.
Adds sentiment analysis, anomaly detection, and rich metrics.
Designed to replace multiple disconnected tools, saving time and improving accuracy across your research.
Backed by over a decade of experience and marketing support for businesses of all sizes.
What does good competitor research include?
Good competitor research goes way beyond a quick Google search. It combines competitive intelligence, market insights, and actionable data.
It requires connecting signals from customer behavior, market presence, pricing, SEO, and overall competitor strategy, so you can see the full picture.
Delivers market insights from e-commerce platforms, reviews, and social channels where customers react.
Uses automation to streamline the process of collecting and comparing competitor data.
Gives you a clear overview of how competitors build traffic and approach customer acquisition.
Includes reviewing every competitor website and performing site audits to assess strategy and positioning.
Uses SEO tools (such as Site Explorer by Ahrefs) to identify search traffic, keyword research opportunities, and Google Ads placements.
An extra step involves competitor price monitoring to track price changes and understand competitor pricing structure (including any dynamic pricing).
How does Brand24 help me collect and analyze competitors' data?
Brand24 uses a massive database and multiple sources to deliver accurate competitor insights.
It gathers and processes online mentions from millions of places, so you see what's happening across the market, not just in one channel.
Gathers information from over 25 million sources at once, including social media, blogs, news, podcasts, and review sites.
Uses advanced AI algorithms to detect trends, spikes, and context behind every mention automatically.
Connects data from multiple sources into one dashboard, so you can analyze competitors without switching between tools.
Supports marketing workflows by making insights easy to export, share, and integrate into reports or campaigns.
Saves time compared to traditional research by surfacing ready-to-use competitive intelligence instantly.
Complements competitor site audits and any tech stack research by showing how brands appear and perform in daily conversations.
Is Brand24 useful beyond marketing teams?
Yes. Brand24 supports sales teams, research teams, and business leaders way beyond marketing.
Competitor monitoring would be worth noting if these insights didn't help sales, product, and strategy teams.
Helps the sales team by providing competitor objections, customer pain points, and verified contact info.
Reveals competitors' campaigns and ad variations that can be used to improve general strategy and sales pitches.
Delivers market intelligence that supports product development and pricing optimization.
Provides shared dashboards so multiple teams can access the same competitor insights in real-time.
Goes beyond marketing, automation, or PR teams. Any department needing real-time customer and competitor data will benefit from it.
Why is competitive intelligence important for my business?
Competitive intelligence provides crucial insights that help you understand:
What competitors are doing.
Their engaged audience demographics.
Market shifts that matter for long-term success.
Brand24 provides crucial insights into competitor strategies, campaigns, and customer reactions. It keeps your business a step ahead by:
Spotting threats, opportunities, and gaps before others notice them.
Helping to target the right customers.
Improving marketing real-time decisions by showing how the market responds to changes.
Guiding product development, sales tactics, and campaign planning by replacing assumptions with facts.
Giving context around industry changes so your strategy adapts quickly, not reactively.