The Ultimate Solution for Influencer Analysis.

Take control of your campaigns. Discover the power of influencer analysis. 

Join 4000+ Brands Elevating Their Campaigns

Real-time monitoring.

Monitor real-time mentions to identify influencers discussing your brand.

Save time.

Real-time insights let you prioritize impactful mentions without waiting for advanced analytics. 

Identify trending discussions.

Catch emerging topics among influencers before they gain traction. 

Influencer Analysis dashboard

25.000.000+ platforms.

With Brand24, you can monitor millions of sources, including social media, news outlets, blogs, forums, podcasts, and more.

Track key metrics.

Measure what counts to find the right influencers for your brand. Rely on detailed insights to plan and optimize your campaigns.

Influencer Score.

Assess an influencers’ reach and engagement to check if they fit your campaigns. Identify the right influencers to partner with.

Monitor various data.

Analyze mentions, reach, follower count, share of voice and sentiment. Ensure your influencer campaigns align with your target audience.

Brand24 is a hashtag counter tool.
Haily Moulton

Using Brand24’s AI Insights has revolutionized my approach as a social media manager. It accurately pinpoints spikes in engagement, allowing me to respond in real-time with targeted content and strategies, ultimately driving higher engagement and brand loyalty.

Haily Moulton

Social Media Manager

Why start your Influencer Analysis with
Brand24?

Track your campaigns.

Track your influencer marketing efforts to see what works and what doesn’t. Use detailed insights to analyze performance and adjust your strategy as needed.

Adjust strategies quickly.

Detect drops in engagement or reach and adapt your approach in real-time.

Improve future collaborations.

Use past data to adjust influencer selection and campaign planning.

Find brand advocates.

Use Brand24 to discover potential brand advocates. Apply filters to identify micro or macro influencers who align with your campaign goals.

Target specific regions.

Find influencers from particular countries or who speak specific languages.

Focus on preferred platforms.

Identify influencers active on certain platforms, like TikTok, to reach your desired audience.

Automate reporting.

Keep track of influencer performance without the hassle. Brand24 offers easy-to-read daily or weekly reports that summarize key metrics.

Save time.

Spend less time on manual reporting and more time improving your marketing.

Make smarter decisions.

Use consistent updates to improve your ongoing influencer campaigns.

Find your next brand advocate today.

Say goodbye to messy campaigns. Let the data decide. 

Comparison Tab.

Use the Comparison Tab to analyze how influencers impact various timeframes. Assess changes in reach, sentiment, and engagement over selected periods.

Evaluate campaign impact.

Compare influencer performance before, during, and after campaigns. 

Spot consistent performers.

Identify influencers who deliver steady results to build long-term partnerships. Focus on those with high engagement rates.

Compare influencer for influencer analysis.

What are people saying?

See why thousands of companies of all sizes use Brand24 to grow their businesses.

Learn more
from our experts.

María Camila
Segura Matiz

Head of Strategic Communications
@ Global66

Brand24 led us to discover many brand ambassadors we weren’t even aware of. Interestingly, some ambassadors who shared their links with their followers eventually became influencers for us.

Kamil Glodny

Kamil Gołdy

Account Director & Head of Digital @ dfusion

When proposing influencer collaborations, we pay attention first to the credibility and fit of the creator with the industry and topic. Thanks to Brand24, we can quickly identify opinion leaders in any, even the most niche, market segments.

Frequently
Asked Questions:

What is Brand24?

Brand24 is an AI-powered media monitoring tool that helps you track online mentions. It collects data from social media, news sites, blogs, and more. This shows who is talking about you and what they say. Sentiment analysis, influencer tracking, and real-time alerts help you manage your brand's reputation. You can monitor competitors, measure campaign performance, and identify trends. Brand24 gives you the tools to stay on top of your online presence and grow your brand.

How will Brand24 help my business?

Brand24 help simplify your influencer analysis and influencer marketing campaigns. You can find, track, and assess the influencers that are most important to your brand. It provides details like audience demographics, engagement metrics, and sentiment analysis. This way, you can easily measure influencer performance and drive measurable outcomes.

Why start influencer analysis with Brand24?

Brand24 is an easy-to-use social listening tool. It tracks mentions, sentiment, hashtags, engagement metrics, and audience insights. Thanks to that, you can understand how your target audience perceives your brand. Every time you run a campaign, Brand24 helps you asses what's working in real-time. Look at influencers and how they perform. This way, you can focus on those who have the most impact. With metrics like share of voice, our tool identifies consistent, reliable influencers.

With Brand24 you can find all influencer data from different platforms in one dashboard. It makes your influencer marketing workflow easier. Brand24 also delivers daily and weekly reports automatically. With this feature, you'll save time while still making informed decisions.

Within social listening tools, why is Brand24 the best influencer analysis tool?

Brand24 blends social listening and influencer analytics. This makes it a great tool for campaign management.

Brand24 also provides data on audience demographics. You can search influencers by:

  • languages
  • location
  • follower count
  • share of voice
  • sentiment
  • platform
  • reach

to ensure your influencers match your target audience. This makes it easy to spot opportunities for influencer collaborations. Unlike many tools, Brand24 also lets you compare the performance of different influencers.

How can I analyze influencer audiences to find the best match for my campaigns?

Brand24 makes it easy to analyze the creator's audience behavior. Check basic demographics and interests. Decide if an influencer aligns with your brand's values and goals. Track audience insights like engagement trends. Make sure their followers are active and relevant to your business. Focus on influencers who have the right audience. This way, you can maximize the success of your influencer marketing campaigns.

Based on what factors can I filter influencers?

Brand24 lets you filter influencers based on: audience location, language, platform, follower count, share of voice, sentiment, and reach. This way, you can choose influencers who match your audience and campaign.

Streamline your influencer selection process and save time. Make your social media management more efficient.

How does Brand24 simplify the influencer selection process for YouTube influencer analysis?

Brand24 makes YouTube influencer analysis easy by giving you all the data you need in one place. Set up a project with influencers name, and all data will become available.

Brand24 gives data on:

  • reach (social and non-social)
  • interactions
  • likes
  • share of voice
  • AVE
  • user-generated content, including video mentions,
  • and more.

With filters for location, engagement, and follower count, Brand24 speeds up the whole process.

Same goes for Instagram influencer analysis, or any other social platform. All data that Brand24 provides can be filtered by a specific platform.

What key performance indicators should I monitor for influencer campaigns?

You should analyze at least the engagement rate, reach, sentiment, and conversions. These metrics show how well your campaigns are performing. Brand24 helps you track these in real-time to see what's working and what needs to change. Right data boosts your campaign's effectiveness and leads to better results.

Can Brand24 provide valuable insights for TikTok influencer analysis?

Yes, Brand24 supports TikTok influencer analysis. It tracks mentions, engagement, and audience behavior. You can monitor campaign performance and see how influencers affect your brand. With data on sentiment and reach, you can adjust your campaigns constantly to drive the best results. Analyze audience engagement to understand the value of each influencer's efforts.

How does Brand24 track individual influencer performance?

In order to do that, you should set up a new project with an influencer name as a keyword. Brand24 will analyze all mentions of that influencer name. Use the Comparison Tab to check results from different campaigns. This helps you find which influencers give the best outcomes. Focus on high-performing influencers for better influencer marketing campaigns.

How does Brand24 help with building long-term influencer relationships?

Brand24 helps you build strong influencer relationships by tracking consistent performance data. Metrics such as influence score, share of voice, and sentiment show which influencers fit your brand well. This helps in planning influencer collaborations. It also makes it easier to build partnerships that add value over time.

What are the top influencer analytics tools?

Brand24 stands out among social listening tools as a leading influencer analytics platform. It helps you find and evaluate influencers by tracking discussions on various platforms. Brand24 offers features like influencer discovery, campaign tracking, and engagement opportunities. You gain real-time insights into many metrics. This helps you adjust your strategy and boost overall performance.

Other notable influencer marketing tools are Audiense, BuzzStream, Traackr, and Upfluence. These tools help you identify, engage, and manage relationships with influencers. You can use them to boost your influencer strategies. They help measure campaign results and connect with the right influencers.

Why use Brand24 for influencer marketing?

Without Brand24:

  • Struggle to monitor influencer marketing across many social platforms.
  • Lack of insights into the influencer's audience or audience demographics.
  • Miss critical performance metrics, leading to poorly optimized campaigns.
  • Waste time manually analyzing data and comparing influencer profiles.

With Brand24:

  • Use filters for influencer discovery based on location, platform, follower count, and more.
  • Track engagement metrics to identify opportunities for long-term influencer partnerships.
  • Leverage campaign tracking to analyze performance trends and optimize your efforts.
  • Compare the impact of different collaborations over time.

Discover influencers who drive real results.

No credit card, no commitment. Start your 14-days trial now.