How to Find Influencers on Instagram in 2023?

Agnieszka Wolanin Agnieszka Wolanin
January 24, 2023 ・ 16 min read

Influencer marketing is an innovative way of promoting various products and services. Because of its effectiveness, more and more companies embrace influencer campaigns in their marketing strategies. The industry was worth as much as $16.4B in 2022 and is still growing. This explosive trend is mainly attributed to the popularity of Instagram influencers.

How to find influencers on Instagram?

According to Ahrefs, on average, there are 20k Google searches for Instagram influencers monthly.

Influencer keywords found via Ahrefs
Influencer keywords found via Ahrefs

People probably want to find the right influencers on Instagram to collaborate with or are simply interested in the lives of popular online celebrities.

So, why is influencer marketing so popular?

Social media influencers gain much credibility and bring multiple perks. Did you know that 61% of consumers trust influencers’ recommendations? 

That’s quite a lot and explains companies’ increasing confidence in influencer marketing.

But first things first. Here’s what’s ahead of us today:

  1. What are the benefits of influencer marketing campaigns?
  2. How to find Instagram influencers for your niche in 3 steps?
  3. Instagram influencers in the most popular industries
  4. Discover potential influencers on Instagram now!

1. What are the benefits of influencer marketing campaigns?

As I already mentioned, people tend to trust influencers more than any other type of advertising.

This results in boosting sales as more people get convinced to purchase certain products or services.

Here are some other benefits:

  • Influencer marketing supports building a loyal audience. Customers tend to remember past collaborations and are faithful to the product once recommended by their favorite Instagram influencer.
  • You can increase brand awareness to a considerable extent thanks to influencer marketing – as the name indicates, influencers have persuasive skills and can reach various audiences.
  • By including influencer marketing campaigns in your marketing strategy, you can promote your business to a new audience. That’s why it’s worth choosing Instagram influencers with a broad reach.
  • Influencers create content for you that you can repost on your social media accounts as testimonials.

If you manage campaigns right, you can reap a real benefit from collaborating with Instagram influencers.

That was a lot of advantages, so I bet I don’t need to convince you any longer that it’s worth undertaking influencer marketing activities.

Do you want to find influencers?

2. How to find Instagram influencers for your niche in 3 steps?

Well, of course, you could use Google search to find social media influencers on Instagram, but as you can imagine, that would be a complicated and time-consuming task.

You would have to get through dozens of profiles, making sure you don’t choose a fake influencer – someone with fake followers and fake engagement.

Collaborating with the right Instagram influencers is the key to your success.

That’s why I recommend you use a dedicated tool to help you with this challenging task.

Here’s how you can find Instagram influencers in 3 easy steps using the Brand24 media monitoring tool.

With the tool, you’ll identify influencers on Instagram and compare the most relevant influencers for your brand.

01 Monitor brand mentions

The first step is monitoring brand mentions.

These are all the online utterances, including your brand or product name.

Thanks to media monitoring, you can easily find all the online discussions about your product and company on different social media platforms.

You only need to type in your brand name and create a media monitoring project.

Even if the tool is not an influencer marketing platform, it supports the process of finding Instagram influencers.

In your dashboard, you’ll find all the online chats about your brand, and, as you can imagine, some of the people talking about you online may be your future brand ambassadors on Instagram.

Here you can see a media monitoring project of the sportswear Adidas. I narrowed down the results to Instagram mentions, and here’s what it looks like:

Adidas positive mention in Brand24 dashboard
Adidas positive mention in the Brand24 dashboard

But it’s also worth checking out the mentions from other platforms. Here you can see some insightful Twitter mentions:

Adidas media monitoring with Brand24
Adidas media monitoring with Brand24

Now look closer at the last mention. 

As you can see, the person mentions Harry Styles wearing Adidas shoes. The singer is very famous and has 47,9M followers on Instagram, so maybe it would be a good idea for the brand to collaborate with him.

You see how informative the mentions are?

Harry Styles on Instagram
Harry Styles on Instagram

But if Adidas decided they would prefer to collaborate with a smaller influencer instead, there’s also no problem. Anyone can identify lots of them using Brand24. 

Here you can see Saskiacouleur in an Adidas tracksuit. Saskia is a beginner Instagram influencer with 1.7k followers.

Beginner Instagram influencer found via Brand24
Beginner Instagram influencer found via Brand24

There are many options. You just need to select suitable influencers based on their performance and collected mentions.

Pro tip: Besides your brand name, monitor relevant keywords for your particular niche. This will allow you to find a broader range of influencers on Instagram.

02 Check the rank of people already talking about your niche or product

But you don’t have to go through all the mentions to find influencers.

On the left-hand side, you will find the Influencers tab, which ranks the most influential people talking about your chosen keyword.

Influencers mentioning Adidas found by Brand24
Influencers mentioning Adidas found by Brand24

There are two more ranks. You can find them in the Analysis tab. These are the rank of Top public profiles and Most active public profiles.

Top public profiles and Most active public profiles talking about Adidas detected by Brand24
Top public profiles and Most active public profiles talking about Adidas detected by Brand24

That’s the preliminary selection of the most relevant influencers you could include in your next marketing campaign.

Of course, you could choose to collaborate with the first person suggested by the tool, but if you want to be more precise and sure that you make the right choice, read the next step.

03 Compare potential influencers

This is the most crucial part. You need to compare all the potential representatives and choose the ideal influencer for your next campaign.

How to do that?

You should simply create a media monitoring project for each of the people you selected and compare the most important metrics, such as:

It’s also good to browse a little bit through the mentions. This way, you can get a bunch of interesting insights about every person and better understand what their target audience thinks about them.

Here is a great example of that.

I set up a media monitoring project for James Charles and checked what is being said about him on Twitter. This platform is very often a source of valuable information, so it’s worth checking.

Reviewing James’s mentions, I found several, including the word ‘controversial’ or ‘scandal’.

Look at this example:

Negative mention of James Charles
Negative mention of James Charles

Meanwhile, other people are still avid fans of James.

Positive mention of James Charles

You see now why looking through the mentions is so informative and crucial to finding Instagram influencers that will align with your audience.

In the case of controversial Instagram influencers, you need to be very careful.

For instance, if you are sure that your target audience likes James Charles, you can start a collaboration with him without any worries. However, if you are unsure about their attitude towards the influencer, it may be wise to rethink your choice.

To see a complete picture of the online talk about a specific Instagram influencer, you can also check the context of the discussion, which includes all the relevant hashtags and keywords used in the context of an influencer.

Here you can see how the context of the discussion looks for Selena Gomez:

Context of discussion about Selena Gomez
Context of discussion about Selena Gomez

Find social media influencers. The right Instagram influencer is waiting for you! Try free.

Going back to the metrics, you may be surprised I didn’t include the number of followers in the important metrics to compare. Actually, this is not the most crucial information about your future influencer.

Why?

You’ll find the answer in the next paragraph.

3. Instagram influencers in the most popular industries

Finally, the thing you were all waiting for – the selection of various Instagram influencers from different niches.

As you will see in a second, I included both world-renowned celebrities and smaller influencers who are at the beginning of their careers.

What’s the reason?

As I mentioned before, the number of followers is rarely an important metric.

Firstly, there are endless possibilities behind buying followers on any platform. Unfortunately, not all social media influencers are fair. Some of them get fake engagement. Sometimes, it is difficult to identify fake influencers on Instagram, and that’s why the number of followers is not that important.

Pro tip: you can also ask the influencer to show you a screenshot of their Instagram analytics to learn about their target audience.

Secondly, even if the followers are real but do not engage with the influencer’s posts, then it’s useless to collaborate with them. Apparently, their audience is not interested in the content they create.

Finally, we should not forget about nano influencers and micro-influencers, who, despite their narrow group of fans, gain a considerable number of interactions and have a great engagement rate.

You do not need to target celebrity influencers on Instagram to succeed with your influencer marketing.

Having said that, I’ve prepared a rundown of Instagram influencers for you.

01 Sport & Fitness

Kino MacGregor| over 1.1M followers

Kino Mac Gregor is a professional yoga instructor and founder of Omstars Official, a platform for online yoga classes.

Kino also represents the brand Lululemon as its ambassador. The company offers sportswear and has broad experience with influencer marketing.

Besides Instagram, Kino runs a YouTube channel and a blog. She has also written several books about yoga practice and its benefits.

Fitness influencer Kino Mac Gregor
Fitness influencer Kino Mac Gregor

Do you feel like finding influencers instantly?

Olga Noskov| over 141K followers

Olga is a fitness trainer targeting women over 40 who struggle to lose weight and change their lifestyle for healthier.

She runs the website Noskov fitness and regularly posts fun content on her Instagram.

Instagram users can also find Olga on her private Facebook group dedicated to mature women willing to change their lives.

Fun content by influencer Olga Noskov
Fun content by influencer Olga Noskov

Tanya Leta| over 54.6K followers

Tanya is a certified Ukrainian fitness trainer, nutritionist, and model. She is a successful Instagram influencer with an engaged and avid audience.

You will also find Tanya on TikTok, where she has collected even more followers.

Tanya Leta - fitness influencer on Instagram
Tanya Leta – fitness influencer on Instagram

02 Fashion

Niomi Smart| over 1.3M followers

Niomi is a model and founder of Smart Skin – a cruelty-free, vegan cosmetics brand. The brand values are sustainability and eco-friendliness.

Niomi also represents Women for Women UK as its ambassador.

In her career, she has already collaborated with a few brands, ensuring her experience in influencer marketing.

Brand Oysho collaborating with fashion influencer Niomi Smart
Brand Oysho collaborating with fashion influencer Niomi Smart

Whitney Graham| over 206K followers

Whitney Graham, also known as whitswhims, is passionate about fashion, travel, and fitness.

She is known in the Instagram influencer marketing world as she collaborated with fashion brands like Abercrombie, Revolve, Express, and many more.

You can find Whitney on TikTok as well.

Fashion influencer Whitney Graham promoting the brand Abercrombie
Fashion influencer Whitney Graham promoting the brand Abercrombie

Joanna| over 15K followers

Joanna is one of the micro-influencers I would like to present.

Her target audience is mums looking for inspirational outfits.

Joanna is a mother herself to two boys, and sometimes posts content about her family.

Joanna invented the hashtag #mumdresscode, which is enthusiastically used by her fans.

Joanna is one of the niche influencers, but contrary to popular belief, that’s a huge advantage of hers. Influencer campaigns, including niche influencers, get more credibility and can evoke a surprisingly high engagement rate.

Joanna, fashion influencer on Instagram targeting mums
Joanna, fashion influencer on Instagram targeting mums

Find niche influencers with a high engagement rate for your brand!

03 Gaming

Tyler “Ninja” Blevins| over 12.6M followers

Tyler Blevins, known in the gaming world as Ninja, is a Fortnite player, professional Battle Royale Player, and Streamer.

On his Instagram, Tyler posts the best snippets from his games.

You can find Tyler on many other social media platforms, such as YouTube, Twitter, and TikTok.

Instagram gaming influencer Ninja promoting his online shop
Instagram gaming influencer Ninja promoting his online shop

Dr. Lupo| over 3.9M followers

Dr. Lupo describes himself as a father, husband, and gamer from the Midwest. He usually plays FPS games, but his Instagram profile also contains various snippets from his life and videos. 

Extended versions of the content are also available on his YouTube channel.

He is also about to open his shop. You can find the link to it in his Instagram bio.

Gamer Dr. Lupo on Instagram
Gamer Dr. Lupo on Instagram

Interested in finding influencers for your gaming product?

Tom 72hrs Mulligan| over 405K followers

Tom Mulligan is a professional Battle Royale player and a gaming video creator. On his Instagram, he posts fascinating snippets from his live transmissions.

You can also find him on YouTube, Twitter, and Twitch.

Instagram gaming influencer Tom showing a snippet form his game

04 Travel

Jennifer Tuffen| over 2.8M followers

Jenniffer, known on Instagram as Izkiz, is an English blogger and influencer. She posts about her travels from exotic places.

Jenniffer has also created her own app for video and photo editing. The app is called Izkiz, the same as her website.

On her Instagram, you’ll find colorful and captivating photos from around the world edited with Izkiz.

Travel influencer Jennifer Tuffen in Istanbul, Turkey
Travel influencer Jennifer Tuffen in Istanbul, Turkey

Louis Cole| over 1M followers

Louis calls himself an imperfect environmentalist, adventurer, and innovative DIY creator.

His Instagram will surprise you with captivating nature and monuments photos as well as dynamic shots from his travels.

You can find Louis on YouTube and Twitter, where he is active regularly.

Louis Cole sharing his adventures on Instagram
Louis Cole sharing his adventures on Instagram

Ryan Resatka| over 594K followers

Ryan is a traveler and photography artist. On his Instagram, you can find stunning nature photos.

Ryan has been representing the brand Eddie Bauer as its contributor on Instagram for a few years now. It’s always good to see influencers’ collaborations with other brands. This way, you can see how they manage Instagram influencer marketing campaigns.

In Ryan’s example, you can see that some influencers are entirely loyal to once-initiated collaboration.

Ryan Resatka representing the brand Eddie Bauer on his Instagram
Ryan Resatka representing the brand Eddie Bauer on his Instagram

05 Lifestyle

Charli D’Amelio| over 48.6M followers

Another world-famous personality. Charli D’Amelio is an American influencer whose fame skyrocketed thanks to TikTok in 2019. She is also one of the top Instagram influencers these days.

On Charli’s Instagram, you can find inspirational outfits and looks. She has a broad target audience and her posts evoke an authentic engagement.

You can see a great example of a social media influencer marketing campaign here. That’s the collaboration of Charli D’Amelio with Spotify.

Lifestyle influencer Charlie D'Amelio collaborating with Spotify
Lifestyle influencer Charlie D’Amelio collaborating with Spotify

What’s also interesting here is the use of relevant hashtags in the description. That’s crucial for any social media marketing campaign.

Kennedy Cymone| over 1.6M followers

Kennedy is a lifestyle influencer and YouTuber. On her Instagram, Kennedy posts mainly about fashion and her travels.

In the past, she collaborated with brands like Shein, White Fox Boutique, Savage x Fenty, and many more.

Instagram influencer Kennedy Cymone offering a promotion code for the brand White Fox Boutique
Instagram influencer Kennedy Cymone offering a promotion code for the brand White Fox Boutique

Jon Olsson| over 1M followers

Jon is a lifestyle YouTuber, entrepreneur, and traveler. He owns the clothing brand C’est normal.

Jon is familiar with social media marketing as he promotes the brand on his Instagram accounts.

Jon also posts about his luxurious life and trips on his Instagram and YouTube channel.

Lifestyle influencer Jon Olsson on Instagram
Lifestyle influencer Jon Olsson on Instagram

Antonia Karyne Ansgariusson| over 2.9K followers

Antonia is a digital creator, marketer, and lifestyle influencer on Instagram.

She posts a lot about her travels and adventurous life. Her Instagram will surprise you with a wide range of stylish shoots.

In 2019 she was listed on Sweden’s 101 Top Talent for her marketing achievements.

As Antonia is a professional marketer, she is familiar with the influencer marketing industry and Instagram marketing.

Instagram influencer and professional marketer Antonia Karyne
Instagram influencer and professional marketer Antonia Karyne

Search Instagram influencers and find relevant influencers for your brand!

06 Business

Brendon Burchard| over 1.1M followers

Brendon is a coach, author, and entrepreneur. On his Instagram, Brendon posts quotes and ideas that are real food for thought.

You can also find him on his website Growth Day, which is dedicated to people who need a breakthrough in their lives.

Brendon is also active on YouTube, where you’ll find more inspirational content encouraging them to act and explaining how to start significant changes.

Brendon Burchard motivating on Instagram
Brendon Burchard motivating on Instagram

Todd Herman| over 31.3K followers

Todd is a coach and mentor. He is famous for his keynote speeches, podcasts, and books. His latest one – The alter ego effect – was a huge success and was mentioned in several TV programs.

As his bio description on Instagram says, Todd helps ambitious leaders achieve more with less.

Even if he belongs to the group of micro-influencers, he is recognizable on any social media channel and has a great engagement rate.

You can find Todd on his website.

Business influencer on Instagram Todd Herman
Business influencer on Instagram Todd Herman

Lilach Bullock| over 3.3K followers

Lilach is a digital and tech influencer. On her Instagram, she posts fantastic marketing and business content.

Even if she is a nano influencer on Instagram, she has a great recognition and engagement rate on various social media channels.

Lilach’s audience is very engaged and active under her posts which was a reason for her nomination for our Top 100 Marketing Influencers for 2022 report.

You can also find Lilach on her personal website.

Lilach Bulloc - marketing influencer on Instagram
Lilach Bulloc – marketing influencer on Instagram

Discover potential influencers on Instagram now!

As you see, there is a variety of influential people you can choose from while looking for a representative for your company.

Everybody can find an Instagram influencer that will be a perfect match for them. The only thing you may need is an adequate influencer marketing tool to make the choice easier and more accurate.

With all the knowledge you just gained, you are ready to identify influencers for your brand on Instagram just now! Sign up for free.

Hope you’ll find the Instagram accounts of the most suitable influencers for your brand!