Backlinks Checker for Unlinked Mentions.

Find opportunities across 25M+ sources. Transform mentions into links with our backlinks checker tool.

Join 4000+ Brands in the AI Revolution

Discover unlinked opportunities.

Turn brand mentions into SEO Wins. 

Brand24 shows you where your brand is mentioned online and who’s talking about it.

Instant detection.

Brand24 scans the web in real-time for brand mentions that don’t link to your website.

25.000.000+ sources.

From top-tier news sites to niche blogs and forums — our backlink checker scans millions of sources.

Free backlink checker includes all key metrics

Build more backlinks.

Brand24 helps you spot new link-building opportunities and gives you the data to take action fast. With just a few clicks, you can turn mentions into valuable backlinks.

Outreach made simple.

See mentions as backlink data to share with your team or use it directly in your link-building strategy.

Act while it's fresh.

Reach out when the mention is still fresh — your chances of strengthening your link profile go way up.

Contact-ready data.

Get everything you need in one place — source URL, estimated site visits, and influence score. Prioritize the mentions that can lead to high-quality backlinks.

Make sure to do lost link recovery and to remove all broken backlinks.

Boost SEO with smarter monitoring.

Missed opportunity alerts.

Catch valuable mentions before they slip away. 

Brand24 notifies you the moment your brand is mentioned — even if there’s no backlink.

Storm Alerts.

Notice sudden spikes in reach or mention volume before they become missed chances

Choose your channel.

Receive instant notifications about mentions in your favorite channel – Slack, Teams, e-mail, or in-app.

Customize your alerts.

Track by keyword, number of mentions, sentiment, source, influencer score, and many more. Tailor your backlink checker tool to match your SEO goals.

Check your linked page, anchor text and site's backlinks.

Smart filtering.

Focus only on mentions that matter. 

Sort them by newest first or popular first. Prioritize mentions with high authority scores and avoid low-quality links.

Include or exclude:

Sources.

Specific words or phrases.

Date range.

Sentiment.

Language or location.

Influence score.

& more.

Always check other search engines and other websites for follow links.

Why use Brand24 as a backlink checker?

Smart monitoring.

Track the signals that impact your link building. Brand24 helps you see where your brand awareness needs attention.

Visualize your progress.

Track new mentions and reach over time. Check if your link-building strategy is moving you forward or needs a change.

Spot trends.

Catch risks. Monitor spikes. Get alerts about unusual activity or negative coverage before it harms your SEO.

Powerful reporting & sharing.

Turn backlink data into action. Brand24 gives you clear, exportable insights to support your team and improve your SEO workflow.

Shareable dashboards.

Keep everyone on the same page — from SEO professionals to PR teams. Share live data on all the backlinks opportunities

Downloadable reports.

Export backlink opportunities into clean, branded PDF or Excel files. Great for sharing progress, planning outreach, or doing a competitor backlink audit.

Why does it matter?

58.1%

of SEOs believe that backlinks greatly impact search engine ranking.

 

uSERP State of Link Building

92%

of marketers believe that in five years links will still be ranking criteria in Google algorithms.

 

Aira

85%

of SEOs and marketers believe that link building has a big impact on brand authority and brand building.

 

uSERP State of Link Building

Phil Pallen photo

If I could recommend one social listening tool, it would definitely be Brand24. It has changed how I manage both my brand and my clients’ brands. Unlike most social listening tools that only scratch the surface, Brand24 offers robust features that track public perception, analyze competitors, and provide crucial customer insights.

Phil Pallen

Brand Strategist

Learn more
from our experts.

Hostinger Caterina Mendez

Catarina Mendes

Digital PR Specialist

@ Hostinger

Before Brand24, tracking real-time brand mentions across different platforms was difficult, and some backlinks would go unnoticed in traditional SEO tools. Brand24 provides instant alerts, ensuring we don’t miss important mentions that could lead to links.

Jan Suski picture

Jan Suski

Content & Outreach Specialist

@ Chilli Fruit Web Consulting

A few years ago, we worked with a big client in the beauty industry who needed to secure 150-200 links in just three quarters. That’s when Brand24 came to the rescue.

Frequently
Asked Questions:

What is Brand24?

Brand24 is a social listening and online monitoring tool. It shows where and how people talk about your brand — on blogs, forums, news sites, podcasts, and social media. You get real-time alerts anytime someone mentions your brand, product, or even a competitor.

In general, it helps you understand how your brand is seen online. You can track sentiment, measure your digital presence, and identify opportunities or threats early. It's perfect for PR teams, marketers, SEO pros, and customer support. Our tool uses AI-powered solutions to group mentions into topics, detect anomalies, and offer insights at scale. You don't just get raw data — you get patterns and trends that actually make sense.

And yes, Brand24 can also work as a free backlink checker. It helps you spot brand mentions that don't link to your site. Then, you can turn them into new dofollow links with just a little outreach.

Why are backlinks so important?

Backlinks — especially those with relevant link text — are one of the top indicators Google uses to evaluate your site's authority. They're a key factor in domain authority, search engine rankings, and online credibility. A good backlink analysis tool will help you understand what Google values. External backlinks from trusted websites show search engines that your content is credible and worth ranking.

Brand24 helps you catch the possibility of external links pointing to your brand so you can act fast. Instead of offering raw link type or page authority data, we equip you with contact-ready insights. Our platform supports outreach and link-building campaigns. It's the perfect addition to your existing backlink checker tools. Brand24 complements them by showing where those opportunities begin — at the mention stage.

How can I track referring domains and unlinked mentions with Brand24?

While Brand24 doesn't provide a classic backlink database, it tracks brand mentions across over 25 million sources. This helps you identify referring domains that mention your brand but don't link to your site. It's a powerful way to spot missed opportunities and transform them into valuable incoming links for SEO growth. Increasing the number of backlinks from relevant and high-authority sites will strengthen your website's SEO performance. Brand24 helps you spot those opportunities before they slip away.

Can I use Brand24 to detect spammy links or check backlink quality?

Brand24 doesn't crawl for broken links or directly show nofollow links, lost links, or spammy links. Instead, it offers smart filtering by influence score, source type, and sentiment — helping you avoid low-quality mentions. Combined with key SEO metrics from other tools, Brand24's real-time mention tracking will help you assess backlink quality. This way, you can focus on meaningful link opportunities, not the harmful ones.

Can Brand24 help me check my competitor's backlinks?

Yes — while it doesn't offer a classic backlink checker view, Brand24 lets you track mentions of competitors. You can see how often they're referenced and uncover potential competitors' links. Use this intel to explore their top-ranking pages and spot backlink gaps you can fill in your strategy.

And, of course, you can apply the same strategy to analyze your website's backlinks. Brand24 will help you identify which mentions lead to links and which still need outreach.

Discover unlinked mentions today.

See who’s talking about you online. No credit card, no commitment.