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Bad reviews are good. For real. Learn how to handle them to change the attitude of unhappy customers.
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Let's take a deep dive into media monitoring of The 2018 FIFA World Cup and analyse the stats such as a number of mentions, social media reach, or most active locations.
Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.
Communities are crucial for brands' successes on social media these days. Check out if it's better to build an online community from scratch or join those that already exist!
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