Blog / Marcelina Lasota

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Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

All articles by Marcelina

Competitor Intelligence
Jul 15, 2025

Hotel Competitive Analysis: 4 Easy Steps

The hotel market is very competitive, and to succeed, you need to know your rivals inside out. In this guide, we share 4 easy steps to help you analyze your competitors effectively!

Marcelina Lasota
PR & Crisis Management
Jul 14, 2025

How to Respond to YouTube Comments? 7 Golden Rules

Responding to YouTube comments is a powerful way to build engagement and strong community. In this article, we share 7 golden rules to help you handle all types of comments.

Marcelina Lasota

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Platform Guides
Jul 11, 2025

What is YouTube Engagement and Why is it Important? [Guide]

Learn 10 powerful ways to increase your YouTube engagement and connect better with your audience. Start growing your channel today!

Marcelina Lasota
Media Monitoring
Jul 4, 2025

Forums Monitoring: is it worth it in 2026? [Reddit and other forums]

Forums still matter; Reddit is the 5th most visited platform in the U.S.! You need to monitor the forums! Learn more about forums monitoring!

Marcelina Lasota
PR & Crisis Management
May 6, 2025

How to Respond to a Discussion Post? Golden Rules

People discuss all sorts of topics online. Knowing how to respond is crucial to maintaining a positive brand reputation. Learn how respond to discussion posts!

Marcelina Lasota
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Popular articles by Marcelina

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.