Best Time to Post on X (Twitter)? Check Hot Hours

Everyone asks this question: What is the best time to post on X (Twitter)? Not surprisingly, you need to know it to reach the largest number of people and get maximum engagement. The best posting time depends on your industry and the day you post. For example, Netflix is mentioned the most on X (Twitter) on Mondays at 1 PM and gains the highest reach and most interactions on Fridays at 6 PM.

The best time to post on X (Twitter) is when your target audience is active! If you Tweet at the right time, your content will get the most attention. Thankfully, some tools show you exactly when people talk the most about you, interact the most, and when your posts can get the highest reach.

Optimal posting times for your brand may be different. In this article, I will show you the peak times for X (Twitter) accounts related to various industries.

When is the best time to post your content on X (Twitter)?

If you want to achieve good results, timing is everything on social media platforms.

As I mentioned, you cannot estimate when posting on X (Twitter) is best. I mean, you can, but it’s a lottery – once, you can get many likes, and the next time, no one will even see your post.

Fortunately, there are tools that analyze the behavior of a specific target audience and tell you the exact time to post. This way, you can reach more X (Twitter) users and get the most engagement.

If the tool does everything, what do you have to do?

Just schedule posts for the recommended hours!

I will show you how such a tool works in the example of Netflix, the most popular streaming service.

Brand24 is a social listening tool that provides the best times to post on X (Twitter) and other social media platforms. This Brand24’s feature is called Hot Hours.

It collects your brand mentions in real-time and analyzes them to show you Hot Hours.

Hot Hours are simply the hours you should post on X (Twitter). They are divided into three categories:

• Hours when X (Twitter) users mention you the most

• Hours when Tweets and comments on X (Twitter) mentioning you reach the largest audience

• Hours when Tweets and comments on X (Twitter) mentioning you get the most interactions

Looking at the data shown above, the conclusion arises:

Netflix posting times on X (Twitter) should be Tuesdays and Thursdays evenings.

When using the Hot Hours feature in Brand24, it is good to set the time zone that suits you. I set the above hours for the GTM+0 zone, but multiple time zones are available.

Also, remember that peak hours depend on what market you are in.

So, use the geolocation filter to get the best results.

If you operate only on a particular market, set the filter to only that country or group of countries and select the appropriate time zone.

The best time to post varies for everyone; the best way to see what works for you is to test what Hot Hours suggests.

Now, I’ll give you the time slots each day that are best for Netflix posts.

Best time to post on X (Twitter) on Monday

For Netflix, the best time to post on X (Twitter) on Monday is between 7 PM and 8 PM

Best time to post on X (Twitter) on Tuesday

For Netflix, the best time to post on X (Twitter) on Tuesday is between 7 PM and 9 PM

Best time to post on X (Twitter) on Wednesday

For Netflix, the best time to post on X (Twitter) on Wednesday is between 11 AM and 5 PM

Best time to post on X (Twitter) on Thursday

For Netflix, the best time to post on X (Twitter) on Thursday is between 4 PM and 9 PM

Best time to post on X (Twitter) on Friday

For Netflix, the best time to post on X (Twitter) on Friday is between 6 PM and 7 PM

Best time to post on X (Twitter) on Saturday

For Netflix, the best time to post on X (Twitter) on Saturday is between 7 PM and 8 PM

Best time to post on X (Twitter) on Sunday

For Netflix, the best time to post on X (Twitter) on Sunday is between 8 PM and 9 PM

In summary, Netflix’s optimal time to post on X (Twitter) is generally between 7 PM and 9 PM.

Why these times work:

These hours work well for X (Twitter) because of two important reasons:

• Audience Behavior

People mainly use X (Twitter) as a source of economic and political news. The typical “best time to post” rule does not apply in this case. News, especially breaking news, should be published as it happens.

News related to the government is usually published in the early morning or early afternoon. This timing aligns with the release of official statements and press briefings.

Twitter is a source of national political news for 59% of users and business & economic news for 45%(Digital News Report 2023).

However, there is still a substantial audience seeking lighter, other types of content.

39% of X (Twitter) users use the platform for entertainment, lifestyle, and celebrity news, while 38% engage with sports-related content (Digital News Report 2023).

This type of content performs better in the evening when people are more relaxed and want to consume less serious content.

• X (Twitter) Algorithm

X (Twitter) is fully transparent about how its algorithm works; one key factor is engagement.

If your Tweet quickly gets likes, retweets, and replies, it signals to the algorithm that you posted relevant content and is more likely to show up on the timelines of an even larger audience.

Engagement is crucial for boosting your online visibility on this social media platform.

So, how can you maximize interactions?

Add X (Twitter) posts when your followers are the most active. For many X (Twitter) users, peak activity is in the evening.

Best time to go live on X (Twitter)?

First of all, to start live streaming on X (Twitter), you must have a premium account.

Already a premium user? Let’s go straight to the point!

The best time to go live is when your followers are most active and ready to engage. It’s not really worth going live if only a few of them are online.

Use the Interactions visualization in the Hot Hours feature to find peak engagement times, giving your stream the best chance for maximum attention and interaction.

Best time to post on X (Twitter) by industry

Here’s a quick rundown of the best times to post on X (Twitter) tailored to different industries. All the hours are given in UTC.

Best time to post on X (Twitter) for politics

• Monday: 1 PM – 4 PM
• Tuesday: 5 PM – 9 PM
• Wednesday: 1 PM – 4 PM
• Thursday: 1 PM – 11 PM
• Friday: 5 AM – 8 AM
• Saturday: 2 PM – 4 PM
• Sunday: 7 AM – 9 AM

Best time to post on X (Twitter) for technology

• Monday: 3 PM – 9 PM
• Tuesday: 3 PM – 10 PM
• Wednesday: 4 PM – 5 PM
• Thursday: 4 PM – 8 PM
• Friday: 6 PM – 8 PM
• Saturday: 1 PM – 5 PM
• Sunday: 2 AM – 4 AM

Best time to post on X (Twitter) for entertainment

• Monday: 11 PM – 12 AM
• Tuesday: 12 AM – 2 PM
• Wednesday: 11 AM – 1 PM
• Thursday: 10 AM – 1 PM
• Friday: 10 AM – 2 PM
• Saturday: 9 AM – 1 PM
• Sunday: 7 AM – 9 AM

Best time to post on X (Twitter) for sport

• Monday: 7 PM – 8 PM
• Tuesday: 9 PM – 10 PM
• Wednesday: 9 PM – 10 PM
• Thursday: 6 PM – 7 PM
• Friday: 7 PM – 8 PM
• Saturday: 3 PM – 6 PM
• Sunday: 4 PM – 6 PM

Best time to post on X (Twitter) for gaming

• Monday: 9 AM – 12 PM
• Tuesday: 3 PM – 7 PM
• Wednesday: 8 AM – 10 AM and 3 PM – 4 PM
• Thursday: 4 PM – 5 PM
• Friday: 2 PM – 5 PM
• Saturday: 8 PM – 9 PM
• Sunday: 8 PM – 10 PM

Best time to post on X (Twitter) for fashion

• Monday: 7 PM – 11 PM
• Tuesday: 8 PM – 12 AM
• Wednesday: 11 AM – 6 PM
• Thursday: 1 AM – 3 AM
• Friday: 3 PM – 7 PM
• Saturday: 6 PM – 9 PM
• Sunday: 9 PM – 10 PM

Best time to post on X (Twitter) for beauty

• Monday: 10 AM – 4 PM
• Tuesday: 11 AM – 4 PM
• Wednesday: 7 PM – 10 PM
• Thursday: 4 PM – 10 PM
• Friday: 10 AM – 4 PM
• Saturday: 8 PM – 9 PM
• Sunday: 11 AM – 2 PM

Best time to post on X (Twitter) for travel

• Monday: 6 AM – 9 AM
• Tuesday: 11 AM – 5 PM
• Wednesday: 1 PM – 6 PM
• Thursday: 9 AM – 2 PM
• Friday: 1 PM – 4 PM
• Saturday: 1 PM – 5 PM
• Sunday: 2 PM – 7 PM

Best time to post on X (Twitter) for museums

• Monday: 4 PM – 6 PM
• Tuesday: 6 PM – 8 PM
• Wednesday: 3 PM – 12 AM
• Thursday: 10 AM – 4 PM
• Friday: 6 PM – 8 PM
• Saturday: 10 AM – 2 PM
• Sunday: 11 AM – 1 PM

Best time to post on X (Twitter) for restaurants

• Monday: 11 AM – 1 PM
• Tuesday: 11 AM – 2 PM
• Wednesday: 7 PM – 9 PM
• Thursday: 1 PM – 3 PM
• Friday: 8 AM – 10 AM and 7 PM – 9 PM
• Saturday: 7 AM – 9 AM
• Sunday: 9 AM – 11 AM

Best time to post on X (Twitter) for hotels

• Monday: 10 AM – 2 PM
• Tuesday: 10 AM – 3 PM
• Wednesday: 2 PM – 5 PM
• Thursday: 11 AM – 1 PM
• Friday: 8 AM – 9 AM
• Saturday: 12 PM – 3 PM
• Sunday: 10 AM – 1 PM

Is there a best time to post on X (Twitter)? 

Yes, the best time to post on X (Twitter) exists!

Most online sources will not tell you that; many of them use general data and do not consider the behavior of a specific audience.

But I, thanks to Brand24, found the best times to post on X (Twitter), tailored to how different audiences in your niche behave.

Below are all the best solutions that will tell you when you should publish on X (Twitter).

X (Twitter) analytics

X (Twitter) provides post analytics and valuable insights into your Twitter performance, but:

• It is only available to Premium and Premium+ users
• It doesn’t directly tell you the best times to post on X (Twitter)

However, by analyzing the engagement data (such as when your audience interacts the most with your content, profile visits, and engagement rates), you can identify patterns and deduce the optimal posting time by yourself.

Tools that analyze the best time to post

For precise insights, you must use third-party tools that suggest ideal times to post. Here are the top 3 tools:

Brand24

Brand24 is an AI social listening tool that analyzes mentions, comments, and interactions about you, your brand, or your business in real-time. Its Hot Hours feature provides precise statistics on peak hours on X (Twitter) and other social media.

Buffer

Buffer is a social media scheduling tool that provides X (Twitter) analytics. It compares the performance of all your Tweets and, based on that, recommends you:

• The best day of the week for you to post
• The exact hour when to post
• How often to post per day or week

SocialBee

SocialBee is a Twitter management tool that uses AI to analyze your posting patterns and your audience’s habits. Based on this data, it suggests the ideal times for your account to post, ensuring your content isn’t just seen, but also remembered.

Conclusion

No matter if you run a brand account or a private account, discovering the best time to post on X (Twitter) account can significantly enhance your social media strategy. 

The optimal posting time should be a key factor when planning your posting schedule on social platforms like X (Twitter).

Final thoughts:

• The best time to post to attract Twitter users depends on the industry you’re in and the type of information you want to share in your Tweet.
• It is important to adjust posting times based on your market and the right time zone. This article presents the best time to post in UTC.
• Using tools like Brand24 can help you identify Hot Hours to post, including peak engagement times.
• Finding the perfect hours to post on X (Twitter) requires some time. Try out which suggested hours work for you and which don’t.

What are you waiting for?

Start your Brand24’s free trial, discover optimal posting times for your social media accounts, and get more engagement!