Brands react to #DeflateGate – 11 Real-Time Marketing Responses

Natalia Natalia Chrzanowska
Updated June 17, 2022
2 min read
Deflate Gate

The biggest sport event in North America is just ahead of us, but Super Bowl final does not seem to be the most trending topic in social media now. We can assume that many brands have prepared some cool real-time marketing contents for the event, but currently they take advantage of another topic to show off and attract audience. Read on and check out some nimble and funny responses to #DeflateGate.

Inflation matters! #DeflateGate pic.twitter.com/XRWihZHPJ2

— Michelin USA (@MichelinUSA) January 20, 2015

This is what the Patriots are playing for. Allegedly. #DeflateGate pic.twitter.com/3yVDeEacYx — Jim Rome (@jimrome) January 19, 2015

Fully inflated. Guaranteed. #DeflateGate http://t.co/0HGLR6NFkP pic.twitter.com/hYDbOYt8zq

— eBay (@eBay) January 21, 2015

#DeflateGate is confirmed…but is anyone really surprised? The #120MorningRun sure isn’t: http://t.co/6JH12fHVpE pic.twitter.com/Z9PSY4Z5t4 — 120 Sports (@120Sports) January 21, 2015

Boston Common Coffee Co. is selling #DeflateGate Cookies today. (pic @Brian_Messenger) pic.twitter.com/jWFI3ef2hs

— BostonTweet (@BostonTweet) January 21, 2015

You know you don’t have to deflate us to be more squeezable. #DeflateGate pic.twitter.com/pLQfpAqzAb — Charmin (@Charmin) January 21, 2015

If deflating sports balls is considered cheating, then I’m in big trouble! #DeflateGate pic.twitter.com/5WhvYA2mbm

— Butler Blue III (@ButlerBlue3) January 21, 2015

13PSI, 12 out of 12 times. @Bontrager has the @Patriots covered. @nfl #Deflategate http://t.co/XTloZipPat pic.twitter.com/qGWZetpISG — Trek Bicycle (@TrekBikes) January 21, 2015

Hey, @Patriots. I know something your footballs could use… #DeflateGate pic.twitter.com/zimlCop81G

— Diane N. Sevenay (@Diane_7A) January 19, 2015

In case you ever need to pump deflated footballs http://t.co/jf5ERUAUUf pic.twitter.com/XYyEI9LpXm — Amazon (@amazon) January 20, 2015

Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ

— krispykreme (@krispykreme) January 21, 2015

Did you find any other interesting examples of #DeflateGate reactions? Leave us a comment.

Natalia Chrzanowska
Natalia Chrzanowska
Content marketing manager and author at Brand24, whose role was to educate brands about the importance and benefits of monitoring online. Social media and marketing freak. Occasional traveler and amateur photographer.

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