The primary goal of this analysis was to determine which tech blogs are most interactive both internally and on social media.
Discover the findings of our report / analysis: the object of this study was to examine contents of blogs chosen from Tech Blogs list – powered by Technorati.com (20th of October). We examined 5128 blog posts created from 14th to 20th October 2013. They were commented (on-site) 107241 times. On average, users created 21 comments per article. At the same time people shared those articles with their friends/followers/subscribers from Facebook and Twitter- 415 266 and 895 462 times respectively.
We created 14 categories to measure interactivity: average onsite comments per post, total onsite comments, total Facebook likes, total Facebook shares, total Facebook comments, average Facebook likes per post, average Facebook shares per post, average Facebook comments per post, average Facebook interactions (total) per post, total Twitter shares, average Twitter shares per post, total Twitter + Facebook interactions , average Twitter + FB interactions per post.
The blogs that appear most frequently in the top 5 for the mentioned categories are: Theverge.com (13 times), Gizmodo.com (12), Mashable.com(12) and Businessinsider.com (11). Mashable.com always takes either first or second place, whenever it shows up in one of categories.
In the analyzed period Mashable.com generated the highest number of interactions (more than blogs number 2 and 3 combined). Businessinsider.com was the most engaging blog on Facebook, where it generated nearly 120k FB comments. It would be more than all other chosen blogs altogether, if it wasn’t for Mashable.com, which generated more than 95k comments.
The Verge and Gizmodo lead the way in terms of number of regular/onsite comments with well over 20 000 total comments each.
BusinessInsider.com was the most active blog, generating almost as many posts as blogs number 2-5 combined.
Macrumors.com was the most onsite-engaging blog with an average of 149 comments per article .
Mashable and BusinessInsider generated the majority of Facebook Likes during our analysis. Both generated about 250k fb likes. It is especially impressive for Mashable which generated more Facebok likes than BusinessInsider while generating 3 times fewer posts.
When it comes to Facebook shares, Mashable.com is the victorious blog with nearly 150k shares. Mashable.com owes its victory in this category to its high number of average Facebook Shares per article (407 comments per post).
Twitter users mostly shared articles from Mashable.com and Gizmodo.com, which generated altogether over 450k shares. In comparison, all other blogs combined generated around 440k shares.
View the full results for our Tech Blogs interactivity analysis.
Winners of the Most Interactive Tech Blogs Awards.
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 22 million monthly unique visitors and 13 million social media followers have become one of the most engaged digital networks in the world.
- 852 149 total interactions
- 363 blog posts
- 2343 average social media interactions per post
- 340 757 total Twitter shares
- 147 696 total Facebook shares
The Verge was founded in 2011 in partnership with Vox Media, and covers the intersection of technology, science, art, and culture. Its mission is to offer in-depth reporting and long-form feature stories, breaking news coverage, product information, and community content in a unified and cohesive manner. The site is powered by Vox Media’s Chorus platform, a modern media stack built for web-native news in the 21st century.
- 203 304 total interactions
- 279 blog posts
- 21 841 total on-site comments
- 70 803 total Twitter shares
- 33 101 total Facebook shares
Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.
- 602 705 total interactions
- 1153 blog posts
- 20 992 total on-site comments
- 98 867 total Twitter shares
- 125 120 total Facebook shares
MacRumors is a website focused on Apple news and rumors. MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. The site also boasts an active community focused on purchasing decisions and technical aspects of the iPhone, iPod and Macintosh platforms.
- 27 161 total interactions
- 42 blog posts
- 6237 total on-site comments
- 7404 total Twitter shares
- 1822 total Facebook shares
About the analysis
The object of this analysis was to examine contents of blogs chosen from Top Tech Blogs list (powered by Technorati.com / 20th of October). We examined 5128 blog posts created from 14th to 20th October 2013. They were commented (on-site) 107241 times. On average users created 21 comments per article. At the same time people shared those articles with their friends from Facebook and Twitter 415 266 and 895 462 times accordingly.
We analysed 2 476 124 interactions related to Top 30 Tech Blogs (according to Technorati.com / 20th of October 2013). The analysis was created using data collected by Brand24 social media monitoring and analytics tool.