Get Better Insights with the New Topic Analysis!

Waleria Waleria Pągowska
Updated August 9, 2024
3 min read
Table of contents

One of our most popular features, Topic Analysis, is getting a major upgrade! If you use this feature to discover what is being said about your brand, prepare to be wowed by a change that will help you gain deeper insights. Here’s everything you need to know about the update and how it can help your business.

Contents:

  1. Why the Update?
  2. What’s Different?
  3. How It Works
  4. Why It’s Significant

Why the Update?

Relevant data matters more than ever. The Topic Analysis feature has always been one of our customers’ top picks, but we knew it could be better. We wanted to enhance the speed, accuracy, and interface so you could gain the most useful insights with the least amount of time and effort.

What’s Different?

Smarter AI for More Accuracy

The upgraded artificial intelligence (AI) algorithms categorize mentions more accurately than before. This allows you to identify specific topics that are driving discussions about your brand. This means you can better determine whether people talk about how much they love or hate your product or if a certain trend is picking up steam.

Find out what topics are most relevant for your brand!

Go to Brand24!

Quicker Results

Every minute is precious, and we’ve ensured that Topic Analysis is processed even when you’re not around. The new version is also much faster than the previous one, which means it’ll provide you results in less time than it takes you to order your morning coffee.

An Easier-to-Use Interface

Sorting through data can be tedious and time-consuming, so we ensured you won’t have to bother with the new interface. It’s sleek, neat, and straightforward, so you can easily review the results without losing your place.

How It Works

The upgraded Topic Analysis feature combs through your mentions and groups them according to topic. Utilizing advanced AI technology, it detects and separates each mention and provides a percentage of how big each topic is so you’ll know exactly what people are talking about. This allows you to view each topic on a granular level.

Try it yourself and see which topics dominate your industry!

Go to Brand24!

Why It’s Significant

Knowledge is power, and gaining deeper insights into what is being said about your business online can give you a significant advantage. Here are some ways the new Topic Analysis can help you:

  • Distinguish Topics: At a glance, know the topics that are driving the mentions
  • Efficiency: Review less data, which means you’ll have more time to create and less time to sort.
  • Be Proactive: Notice trends and potential crises to act before it’s too late.

Who Is It For?

Social listening can provide valuable insights for every business, from startups to enterprises. The upgraded Topic Analysis feature can help you make better decisions based on concrete data.

The new Topic Analysis can help you get the most out of your data. Upgrade your subscription now and give it a try. Monitor actively, understand accurately, and act effectively.

Get fast and accurate insights into your brand, industry, or competitors with Topic Analysis!

Upgrade!
Waleria Pągowska
Waleria Pągowska
Product Marketing Specialist
Waleria is a Product Marketing Specialist at Brand24. She has a marketing background and two years of experience in SaaS, which she uses to help improve Brand24 every day. She works hard to make our AI media monitoring platform better, talking with users and researching the industry to make sure Brand24's solutions are effective. Waleria works closely with product, marketing, and customer success teams, helping to push the tool forward.

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