[NEW FEATURE] AI-driven Anomaly Detector

3 min read

We’re excited to introduce a revolutionary addition to Brand24 that’s set to simplify your brand monitoring experience – the Anomaly Detector. This feature, exclusively available to our Enterprise users, is seamlessly integrated into your Mention Tab’s chart, providing unparalleled insights into your project’s performance.


  1. How Does it Work?
  2. A Real-Life Example
  3. Why Does it Matter?
  4. How to Leverage Anomaly Detection

How Does it Work?

Think of the Anomaly Detector as your brand’s vigilant guardian, equipped with cutting-edge AI capabilities. Our team has harnessed the power of artificial intelligence to analyze your project and scour the web on your behalf. Once the analysis is complete, you’ll find a detailed explanation conveniently placed under the exclamation mark icon on your chart. This explanation is vital to understanding the ‘why’ behind sudden spikes in reach or mentions.

Check what caused the spike on your chart!

A Real-Life Example

Consider a scenario where the popularity of a Barbie movie took an unexpected turn. A massive increase in reach and mentions appeared on your chart. Rather than sifting through endless mentions from those days, the Anomaly Detector offers a concise explanation. This case reveals that the spike was due to Barbie winning awards during the Golden Globe event.


Why Does it Matter?

The Anomaly Detector isn’t just a tool; it’s your strategic advantage. Here’s why it matters:

  1. Timely Crisis Response: Identify potential crises faster, enabling you to react promptly and appropriately. In the fast-paced world of online reputation management, every moment counts.
  2. Uncover Non-Obvious Insights: Beyond the surface, the Anomaly Detector reveals insights that might have gone unnoticed. Imagine being the first to reach out to an influencer who gained significant recognition in your shared area of interest.
  3. Time-Saving: No more manual web searches. The Anomaly Detector does the heavy lifting, saving you valuable time for more critical tasks.
  4. Enhanced Monthly Reports: Elevate your monthly reports by incorporating insights from the Anomaly Detector. Impress your superiors with a deeper understanding of your brand’s online presence.

How to Leverage Anomaly Detection

Whenever your tracked keywords experience an unnatural spike in mentions or reach, the Anomaly Detector provides an explanation. Use this feature to:

  • Engage with Influencers: Seize opportunities to connect with influencers who gain sudden recognition in your domain.
  • Mitigate Brand Crises: Understand the root cause of unexpected events, allowing you to respond swiftly and protect your brand’s reputation.
  • Optimize Reporting: Include Anomaly Detector insights in your monthly reports to showcase your proactive approach and in-depth understanding of your brand’s online dynamics.

Monitor the spikes in reach and the mentions number!

The Anomaly Detector is a small yet mighty addition to Brand24, designed to save you time, uncover hidden insights, and empower you to navigate the ever-evolving landscape of online brand monitoring. Upgrade to our Enterprise plan today and elevate your brand monitoring game – because understanding your brand’s anomalies has never been this easy and rewarding!

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