What is White Label Marketing and When to Use it?

Jan Suski Jan Suski
July 20, 2022 ・ 7 min read

You may have heard the term “white label marketing” before, but what does it actually mean?

In short, white label marketing is a type of outsourcing wherein a company hires another company to create and execute a marketing campaign on their behalf.

The end products of the campaign – from website design to social media posts to email newsletters – are then branded with the client’s name and logo.

White label marketing can be an extremely effective way for businesses to expand their reach without having to invest in additional team members. And because the campaigns are designed and executed by experts, businesses can be confident that they’re getting a high-quality service.

What is White Label Marketing and When to Use it?

If you’re interested in learning more about white label marketing, read on for a comprehensive overview.

What is white labeling?

White labeling is the practice of branding a product with your company’s name and logo instead of the manufacturer’s.

In other words, a product is made by one company and then packaged and sold by another. The end result is a product that looks like it was made specifically by the selling company, even though it wasn’t.

Brand24 is a tool that monitors online mentions about your company.

What is the difference between white label and private label?

Simply put, white label products are generic products that are sold to multiple retailers, who then brand and price the product for their target market.

Private label products, on the other hand, are sold exclusively through one retailer. Private label products can be more customized than white label products, and as a result, they tend to be more expensive. But for companies looking to create a unique brand identity, private labelling may be the way to go.

What can you gain by using white label services?

A white label agency can be a great way for businesses to get the help they need to promote their products and services without having to hire full-time marketing staff.

These specialized services can provide a comprehensive range of marketing support, from developing and implementing marketing campaigns to managing social media accounts.

1. Cost savings

Perhaps the most obvious benefit is that it can save you money. When you outsource your marketing to a white label provider, you don’t have to worry about investing in an in-house team or all the associated costs that come with it.

Plus, you can be confident that you’re getting expert help at a fraction of the price.

2. Increased focus

White label marketing allows you to delegate tasks to a team of experts, freeing up your time to focus on more important things.

In addition, white label marketing services can help you to establish and maintain consistent brand identity, making it easier for customers to remember and recognize your business.

3. Expertise

When you partner with an experienced agency, you gain access to their team of experts who can provide guidance and support throughout the entire process.

From developing strategies to creating and executing campaigns, they will work with you to ensure that your marketing objectives are met.

In addition, they can also provide valuable insights and feedback that can help you fine-tune your approach.

4. Scalability

Many businesses struggle with finding the right mix of marketing activities that generate the most leads and sales. They often invest heavily in one or two channels, only to find that their results plateau or decline.

The answer to this problem is scalability.

By definition, scalability is the ability to increase or decrease the size of a business operation in response to changes in demand. In the world of marketing, scalability refers to the ability to quickly ramp up or down your marketing activities in response to changing market conditions.

The beauty of white label digital marketing services is that they offer the perfect solution for businesses that need to be more scalable.

When you outsource your marketing to an agency, you are not tied down to a certain number of employees. Instead, you can simply adjust your level of service up or down as needed, making it easy to scale your marketing efforts in line with your business goals. 

5. Access to the latest tools and technology

Working with an experienced marketing partner gives you the confidence that your campaigns are built on the latest platforms and utilize the newest features.

This can give you a significant competitive advantage, allowing you to reach more customers and drive better results.

Common white label marketing services

  • Social Media Marketing: The most common type of white label marketing service is social media marketing. Social media platforms like Facebook, Twitter, and Instagram have become essential tools for businesses of all sizes looking to reach new customers. An agency will work with you to develop a social media advertising strategy that aligns with your business goals and then create and execute campaigns that drive results.
  • Search Engine Optimization:  Another popular white label marketing service is search engine optimization (SEO). SEO is the process of optimizing your website and online content to rank higher in search engine results pages. This can be a complex and time-consuming task, but it’s essential for businesses that want to be visible online. An agency can help you to develop an effective SEO strategy and then implement tactics that will improve your website’s visibility and organic traffic.
  • Reputation Management: With the rise of social media, online reviews, and other forms of online customer feedback, reputation management has become an important part of doing business. An agency can help you to proactively manage your online reputation and respond to any negative feedback in a timely and effective manner.
  • Pay-Per-Click: PPC advertising is a type of digital marketing where businesses pay to have their ads displayed on search engines and other websites. White label PPC can be an effective way to generate leads and sales, but it requires a significant investment. An agency can help you to create and manage a PPC campaign that meets your business goals.
  • Content Writing: Creating high-quality, engaging content is essential for any business looking to succeed online. However, it can be a challenge to produce the amount and variety of content that’s needed to keep your website and social media accounts fresh. A white label marketing agency can help you to develop a content strategy and then create and publish articles.
  • Web Design: In order to be successful online, you need a website that is designed for conversions. A white label marketing agency can help you to create a custom website that is optimized for lead generation and sales.
  • Content Marketing: Content marketing is a type of inbound marketing that focuses on creating and distributing valuable content to attract and retain customers. A white label marketing agency can help you to develop a content marketing strategy and then create and publish blog posts, articles, ebooks, and other forms of content.

When to use white label marketing services?

  • You’re a start-up and need to quickly build your brand without breaking the bank: If you’re a start-up, time is of the essence. You need to get your own brand out there as quickly as possible and start generating leads and sales. But with so many things on your plate, you may not have the time or resources to invest in marketing, which is where white label marketing can help.
  • You want to offer marketing services but don’t have the resources to do it yourself: If you’re a design agency, web development company, or another service provider, you may want to offer marketing services to your clients. But if you don’t have an in-house marketing team, this can be difficult to do. Fortunately, there are white label marketing companies that can provide you with the resources you need to get started.
  • You’re expanding into new markets and need local expertise: If you’re a business owner who’s expanding into new markets, it’s important to have a solid understanding of the local culture and customs. This can be difficult to do from afar, which is where a white label marketing agency can help. By partnering with an agency that has experience working in your target market, you can get the insights and expertise you need. 
  • You’re a small business that wants to compete with bigger brands: Big brands have a big advantage when it comes to marketing. They have the budgets to invest in sophisticated, continuous campaigns and the manpower to execute them. But that doesn’t mean that you can’t compete. With white label digital marketing, you can level the playing field and get the same type of results as the big guys.
  • You need to launch a new product or service and want a comprehensive marketing campaign: Launching a new product or service is a big undertaking. You need to create awareness, generate interest, and drive sales. This can be a lot to handle for any business, which is where white label marketing comes in. By outsourcing your marketing to an agency, you can focus on what you do best and leave the marketing to the experts. 
  • You’ve tried doing your own marketing but it’s not working and you’re not sure why:  If you’ve tried marketing your business on your own but haven’t seen the results you want, it may be time to get some help. Such services can provide you with the insights and expertise you need to turn things around and start seeing results.
  • You’re an established business that’s looking for fresh ideas to reignite growth: Even the most successful businesses can go through periods of slower growth. If you’re looking for fresh ideas to jumpstart your business, white label digital marketing can help. By working with an agency, you can get access to new perspectives and creative approaches that can help take your business to the next level.
  • Your current marketing agency isn’t delivering results and you’re considering switching: If you’re not happy with the results you’re getting from your current digital marketing agency, it may be time to make a change.

What should you remember from this article

White label marketing can be a great way for businesses to save money and time.

By outsourcing marketing tasks to experts, businesses can avoid the high overhead costs associated with marketing departments.

In addition, white label solutions can provide businesses with access to state-of-the-art marketing tools and strategies giving them a competitive edge. 

As a result, businesses that use white label marketing can reap significant benefits.

Marketing experts can help businesses to achieve their marketing goals more efficiently and effectively, while also reducing overhead costs.