Do you sometimes get the feeling that you have to do one thousand things at the same time and all of them should’ve been done yesterday? If the answer to both of these questions is yes, it might not be because of bad time management and procrastination. You might be lacking necessary digital marketing tools that could elevate your marketing strategy to the next level.
Digital marketing tools will save your time and make your marketing efforts more fruitful. The times where you can find all the information by yourself are long gone.
The change is caused by the amount of content we produce every day. As a marketer, you have to analyse what people say, where do they say it, and how do they feel about your messaging.
Despite the fact that there are more and more people on the Internet interested in your product or service, you still have to deliver the most personalised experience possible.
To meet the requirements of your existing and potential customers you need data.
Because of the amount of data we produce everyday, collecting and analysing everything on your own would a huge waste of your time. Not to mention the fact, that analysing data without the help of computer programming is prone to mistakes.
That’s why digital marketing tools are a blessing in every marketing manager life!
I did my best to cover as many marketing areas as possible, so you can focus on what’s important in your job – analysing the data and applying digital marketing tools to your benefit.
Here’s what’s ahead of us today:
- Why do you need digital marketing tools?
- Google Analytics
- Digital marketing tools – a wrap up.
Why do you need digital marketing tools?
As mentioned earlier, there are many benefits of implementing digital marketing tools to your overall marketing strategy and they include:
- you can search through the abundance of information and examine in-depth only the pieces that are valuable to you;
- you can easily obtain advanced marketing metrics that are (almost) impossible to obtain on your own;
- you can automate some of the processes, which saves time and money;
- you can build detailed customer personas to deliver even more on point message.
So, without any more delay, let’s take a look at top 10 digital marketing tools! Here’s our creme de la creme of digital marketing.
Who would’ve thought we will made our own list? I bet you didn’t see it coming.
Jokes aside, Brand24 is a versatile social media monitoring tool that will assist you along many steps of your marketing path.
Brand24 collects and analyses all publicly available online mentions containing your keyword. You can monitor the mentions about your brand in general, monitor hashtag performance (both branded and campaign-specific hashtags), or look for interesting conversations within your industry to establish your position as an industry leader.
What can Brand24 do for you?
- analyse the results of your hashtag marketing campaign – see how far your hashtagged content spread across social media;
- assess the sentiment of online mentions regarding your company and discover how your audience feels about your messaging;
- protect your brand reputation by reacting quickly to all negative online comments;
- analyse your social media activities – take a look at engagement, number of interactions, sentiment, location, and more;
- find influencers for your influencer marketing campaign.
Price: Brand24 starts at $49 and offers a 14-day free trial.
PayByShare is a new digital marketing tool on the market, however, it’s already proven incredibly useful for anyone planning on sharing ebooks, white papers, reports, promo codes, online courses or any other content online.
You have to start with creating your own campaign. PayByShare will help you design your dedicated landing page that could contain your company colours, logo, etc.
Then, once your gated content is online and your audience starts to share it, PayByShare gathers all the information about the shares. Who shared it, which social media platform is the most popular, or even what is the social media reach of your post.
The analysis of the data set will help you build relations with the most active and influential social media leads and potentially turn them into brand ambassadors.
Price: since PayByShare is still in the beta-testing version, you can enjoy it for free.
It would be a grim, grim world without Google Analytics.
Google Analytics is one of the tools of the trade without which any digital marketer would be utterly lost.
This digital marketing tool will provide you with important information about your website:
- total and organic traffic to your website;
- bounce rate;
- goal completion (e.g., signup for a trial);
- the loading speed of your website;
- channels that attracted your customers;
- demographic information about your audience
And that’s just a tip of the digital marketing iceberg you can climb with Google Analytics. Without it, you’re completely lost.
Price: Google Analytics is free.
Promo.com will take care of the visual side of your online presence. With the help of this digital marketing tool you can design:
- Facebook Ads;
- Instagram Stories videos;
- Instagram posts;
- LinkedIn Ads
Promo.com will help you personalise your videos and get a consistent aesthetics of your social media account.
The tool has dedicated solutions for many different businesses, including gaming industry, real estate, e-commerce, travel, and more.
Price: Promo.com starts at $39 a month, billed annually.
User.com is a marketing automation tool to message and maintain relationships with your customers.
User.com allows you to gather information about your prospects, communicate with them via live chat, gather contact information by using popups, send automated emails and SMS.
The tool makes it easy to create automated paths where you can pinpoint the moments your leads receive messages. It will save your time and make sure your communication is consistent.
Creating marketing paths will help you determine which one works best for your business.
Price: User.com starts at $79 a month.
Kontentino’s slogan reads: “The most intuitive social media content calendar for agencies and brands” which sums pretty well this digital marketing tool purpose.
The scheduling tool lets you:
- organise all social media posts in one place;
- preview them before publication;
- schedule posts for publication for different social media channels
- tag pages in post.
Moreover, your clients can comment and approve posts from the app.
Price: Kontentino starts at $10 per month.
Having a well-optimized, SEO-friendly website is not enough these days. Sometimes, reaching the right audience requires investing money and time into paid Google Ads.
Setting up the right social ad is vital for your success. Adzooma conducts a health-check of your ads efforts.
Adzooma’s Opportunity Engine lets you review the suggestions and implement the changes with one click.
The digital marketing tool also helps you automate some of the routing tasks which means you can focus on things that are crucial for your business.
What makes Adzooma especially interesting is the fact you can manage all your campaigns from one dashboard.
Price: Adzooma plans depend on the amount of money spend on Google Ads.
Do you want to build landing pages but you don’t have any coding or graphic skills? We got you covered!
Take a look at Unbounce, a digital marketing tool that helps you build:
- custom landing pages;
- sticky bars.
But Unbounce is much more than just landing pages generator. You could also conduct A/B tests or optimise your Google Ads spending.
All landing pages designed with the help of Unbounce comply with various data protection regulation, so you can collect valuable leads without stressing your legal department.
Price: Essential Unbounce plan starts at $79 a month.
Once you get the leads from your Unbounce landing page, it’s time to get in touch with your promising leads.
LiveChat allows you to install a chat on your website and engage your clients on almost every step of their journey.
You could talk to clients who visit your website for the first time and offer your assistance when it comes to choosing the right product or service.
But you can also use LiveChat to resolve any customer problems that might have occurred.
You can grade your employees after each chat and constantly improve the quality of your support.
In the world of constant buzz, your customers expect an answer right away. With LiveChat solution it’s easier than you imagine. And folks at LiveChat get it more than anyone else, as they provide o 24/7 support line.
Price: LiveChat starts at $16 per month.
All marketers agree that organic traffic is the best kind of traffic there is. To rank well in Google and other search engines, you have to do your research.
A great tool for conducting research on keyword density, volume of searches is SEMrush.
But that’s not all SEMrush will do for you.
The digital marketing tool will also:
- do the backlink analytics;
- analyse the traffic to your website;
- show you the keyword and backlink gap between you and your competitors;
- show you insights about organic traffic to your website.
As a content manager, I can’t imagine my day-to-day routine without SEMrush.
Price: SEMrush starts at $99.95 per month.
Digital marketing tools – a wrap-up
That’s all – 10 digital marketing tools that will facilitate your day-to-day activities and help you focus on the important parts of your job. I did my best to present a wide cross section of digital marketing tools, so everyone can find something interesting and useful.
Are you looking for some promo codes for any digital marketing tools you may need? Take a look at KickSaaS! Eliza gathers attractive deals from different SaaS companies. Once you sign up for a newsletter, you’ll find a discount code for many tools mentioned in the article.
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