flat design illustration concept for digital marketing. concept for web banner and promotional material.

Top 10 Digital Marketing Tools for 2020

We’ve prepared a list of the best digital marketing tools for 2020. The list consists of the creme de la creme of digital marketing tools. We tried to cover as many marketing areas as possible and present the tools that will help you excel in every marketing field – starting with media monitoring, through media scheduling to end with building landing pages dedicated to your needs.

Digital marketing tools will save your time and make your marketing efforts more fruitful.

The times where you can solve your marketing challenges by yourself are long gone. Of course, there is a lot you can on your own. Implementing digital marketing tools will save you a lot of time.

As a marketer, you have to analyse what people say, where do they say it, and how do they feel about your messaging. The amount of chatter about your company will increase in 2020.

That poses two challenges to your digital marketing strategy in 2020.

Firstly, you need to at least be aware of who is talking about you and which channels do they use. Chances are, many existing and potential customers will voice their opinions on channels you don’t own.

Secondly, despite the fact that there are more and more people on the Internet interested in your product or service, you still have to deliver the most personalised experience possible. 

To meet the requirements of your existing and potential customers you need data.

Because of the amount of data we produce everyday, collecting and analysing everything on your own would a huge waste of your time. Not to mention the fact, that analysing data without the help of computer programming is prone to mistakes. 

That’s why digital marketing tools in 2020 are a blessing in every marketing manager life!

I did my best to cover as many marketing areas as possible, so you can focus on what’s important in your job – analysing the data and applying digital marketing tools to your benefit. 

Here’s what’s ahead of us today:

  • Why do you need digital marketing tools?
    1. Brand24
    2. HubSpot Marketing
    3. Needls
    4. Wishpond
    5. Promo.com
    6. User.com
    7. Kontentino
    8. Landingi
    9. Unbounce
    10. Promo Republic
  • Digital marketing tools – wrap up
  • Why do you need digital marketing tools?

    As mentioned earlier, there are many benefits of implementing digital marketing tools to your overall marketing strategy and they include:

    • you can search through the abundance of information and examine in-depth only the pieces that are valuable to you;
    • you can easily obtain advanced marketing metrics that are (almost) impossible to obtain on your own;
    • you can automate some of the processes, which saves time and money;
    • you can build detailed customer personas to deliver even more on point message.

    So, without any more delay, let’s take a look at top 10 digital marketing tools! Here’s our creme de la creme of digital marketing. 

    1. Brand24

    Who would’ve thought we will made our own list? I bet you didn’t see it coming. 

    Jokes aside, Brand24 is a versatile social media monitoring tool that will assist you along many steps of your marketing path. 

    print screen from Brand24, a top digital marketing tool

    Brand24 collects and analyses all publicly available online mentions containing your keyword. You can monitor the mentions about your brand in general, monitor hashtag performance (both branded and campaign-specific hashtags), or look for interesting conversations within your industry to establish your position as an industry leader. 

    What can Brand24 do for you?

    • analyse the results of your hashtag marketing campaign – see how far your hashtagged content spread across social media;
    • assess the sentiment of online mentions regarding your company and discover how your audience feels about your messaging;
    • protect your brand reputation by reacting quickly to all negative online comments;
    • analyse your social media activities – take a look at engagement, number of interactions, sentiment, and more;
    • find influencers for your influencer marketing campaign. 

    Price: Brand24 starts at $49 and offers a 14-day free trial. 

    2. HubSpot Marketing

    HubSpot has several tools to help you grow your business, no matter what stage you’re at.

    Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.

    When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.

    print screen from Hubspot marketing, a digital marketing tool

    From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).

    Ultimately, the tool allows you to:

    • Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns
    • Shorten deal cycles and increase close rates with the provided sales tools.

    Price: Free to $3,200/month for enterprises, depending on your plan

    3. Needls

    Needls is a digital marketing tool that will help you manage your ads on Facebook and Instagram.

    Needls examines social media conversations in real time and based on the results determines the right audiences for your ads. As a results, your potential customers will receive ads for products they need at the time they need them.

    a print screen of how needls work, a digital marketing tool for 2019

    The digital marketing tool implemented a three-step process to make the process most effective. The ads cycle is:

    1. Create. The tool will create ads based on the information you provide about your business.
    2. Target. Needls monitors and analyses ads in real-time which makes it possible to optimise ads for new businesses.
    3. Optimise. Needls continuously optimises ads content to make them most effective.

    Price: Needls starts at $100 per month.

    4.Wishpond

    Wishpond is one digital marketing platform that offers four different marketing tools:

    1. Landing pages creator
    2. Popups and forms
    3. Contests and promos
    4. Marketing automation solutions

    Wishpond allows you to build a professional landing page, a thank you page, collect emails, send messages to the leads, and shows you views and conversions.

    What’s great about Wishpond is the ability to integrate with other digital marketing tools, for example, Benchmark, Eventbrite, Pipedrive, or Insightly.

    Price: Wishpond starts at $99 per month, billed yearly.

    5. Promo.com

    Promo.com will take care of the visual side of your online presence. With the help of this digital marketing tool you can design:

    • Facebook Ads;
    • Instagram Stories videos;
    • Instagram posts;
    • LinkedIn Ads
    a print screen from Promo.com, a top digital marketing tool

    Promo.com will help you personalise your videos and get a consistent aesthetics of your social media account. 

    The tool has dedicated solutions for many different businesses, including gaming industry, real estate, e-commerce, travel, and more. 

    Price: Promo.com starts at $39 a month, billed annually. 

    6. User.com

    User.com is a marketing automation tool to message and maintain relationships with your customers. 

    User.com allows you to gather information about your prospects, communicate with them via live chat, gather contact information by using popups, send automated emails and SMS. 

    print screen from User.com, a top digital marketing tool

    The tool makes it easy to create automated paths where you can pinpoint the moments your leads receive messages. It will save your time and make sure your communication is consistent. 

    Creating marketing paths will help you determine which one works best for your business. 

    Price: User.com starts at $79 a month. 

    7. Kontentino

    Kontentino’s slogan reads: “The most intuitive social media content calendar for agencies and brands” which sums pretty well this digital marketing tool purpose. 

    print screen from Kontentino, a top digital marketing tool

    The scheduling tool lets you:

    • organise all social media posts in one place;
    • preview them before publication;
    • schedule posts for publication for different social media channels
    • tag pages in post.

    Moreover, your clients can comment and approve posts from the app. 

    Price: Kontentino starts at $10 per month. 

    8. Landingi

    Landingi is a landing page creator that will help you design and optimise landing pages.

    Landingi offers a drag and drop editor and over 200 templates you can use in your campaign. You can use image and icon library, as well as customise your design across a range of devices.

    print screen from a digital marketing tool Landingi

    The tool allows you to encrypt your page and embed your landing page as a tab within your Facebook profile.

    Integration with Google Analytics and conversion pixels will help you track your landing pages goals.

    Price: The price ranges from $11 a month for the basic plan to $59.

    9. Unbounce

    Do you want to build landing pages but you don’t have any coding or graphic skills? We got you covered!

    Take a look at Unbounce, a digital marketing tool that helps you build:

    • custom landing pages;
    • popups;
    • sticky bars.
    a print screen from Unbounce, a top digital marketing tool

    But Unbounce is much more than just landing pages generator. You could also conduct A/B tests or optimise your Google Ads spending. 

    All landing pages designed with the help of Unbounce comply with various data protection regulation, so you can collect valuable leads without stressing your legal department. 

    Price: Essential Unbounce plan starts at $79 a month. 

    10. PromoRepublic

    It’s a tool with social monitoring features which helps you stay aware of all the comments and mentions you get on multiple social media pages.

    It helps you manage your reputation and engage with the audience. The tool is universal as it offers scheduling, content creation, collaboration, and reporting.

    It also works as a White Label tool branded with your colors and logo.

    print screen from PromoRepublic a digital marketing tool that lets you schedule content for your social media channels

    Price:  starts at $9 per month. 

    Digital marketing tools – wrap up

    That’s all – 10 digital marketing tools that will facilitate your day-to-day activities and help you focus on the important parts of your job. I did my best to present a wide cross section of digital marketing tools, so everyone can find something interesting and useful. 

    Are you looking for some promo codes for any digital marketing tools you may need? Take a look at KickSaaS! Eliza gathers attractive deals from different SaaS companies. Once you sign up for a newsletter, you’ll find a discount code for many tools mentioned in the article. 

    a logo of KickSaas, a service that will get you discount codes for many digital marketing tools

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    Marta

    Content Manager at Brand24. An avid reader and amateur baker. Passionate about mountains, travelling and jazz.