21 Women of Digital Marketing to Follow in 2017

Happy International Women’s Day! Late but sincere!

It seems that 2016 was a wonderful year for women in business since the 2007 crisis. Over the period of 9 years, the number of women-owned companies increased by 3.5 million businesses. What’s more, women-owned companies hire more and more people. The biggest increase in employment is seen within small companies hiring 50-99 employees.

Among all these companies, there’s a great number of women working in digital marketing. Here’s a list of 20 most influential women in digital marketing you should follow.

MADALYN SKLAR
@MadalynSklar

Social media Influencer, blogger, and business coach, you might also know Madalyn from her popular #TwitterSmarter podcast. She’s #1 Social Media Power Influencer in Houston.

ANN HANDLEY
@MarketingProfs

Best-selling author, social media, and content marketing keynote speaker. Ann is the Chief Content Officer at MarketingProfs and columnist for Entrepreneur magazine.

MARI SMITH
@MariSmith

Mari, know as a “the Facebook Queen”. Her journey from $50 to 500k followers has been thoroughly described on the Buffer’s blog. She’s one of the leading Facebook experts and Forbes’ Top Social Media Power Influencer.

KIM GARST
@kimgarst

Kim Garst is a social media and brand strategist. She has been named one of Forbes’ Top 10 Women Social Media Power Influencers. Kim is also the Co-Founder and CEO of Boom! Social, a corporate branding and social media consulting firm.

PAM MOORE
@PamMktgNut

Also know as “half geek, half marketing, 100% social nut”. Pam is Forbes’ Top 10 Social Media Influencer. She’s also the CEO and founder of Marketing Nutz digital agency.

MARSHA COLLIER
@MarshaCollier

Marsha is the author of the Ultimate Online Customer Service Guide and 40+ books in the For Dummies series on: the best practices for eBay, Twitter, Facebook, and social media, plus many other related titles. She is one of the foremost e-commerce experts and educators in the world.

LAURA FITTON
@Pistachio

Inbound Marketing evangelist, Laura is the co-author of Twitter for Dummies and founder of oneforty.com which is now a HubSpot platform.

LILACH BULLOCK
@lilachbullock

Lilach is a speaker, social media consultant, and trainer. She is also a top blogger and Influencer. By the way, don’t forget to check her review of our social media monitoring tool!

REBEKAH RADICE
@RebekahRadice

Rebekah is a social media and digital marketing writer, as well as blogger, keynote speaker, and Post Planner evangelist.

ADEL DE MEYER
@AdeldMeyer

Adel de Meyer is the Top 10 Social Media influencer in Australia. She’s a social media specialist, speaker and author who works with all sorts of businesses, start-ups and personal brands.

TAMARA McCLEARY
@TamaraMcCleary

Tamara is a well-known expert in the fields of branding, influencer marketing and social media. Some of the companies she worked with include IBM, Verizon Enterprise or Huawei.

PEG FITZPATRICK
@PegFitzpatrick

Social media speaker, trainer and social media author, Peg is the co-author of The Art of Social Media: Power Tips for Power Users.

SUSAN GILBERT
@SusanGilbert

Online & literary marketing consultant, Susan is the founder and CEO of Online Promotion Success. She’s an author of “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout”.

AMY SCHMITTAUER
@Schmittastic

Video marketing consultant, Amy is also the author of #VlogLikeaBoss. She’s also an international keynote speaker and YouTube video creator.

ANN SMARTY
@seosmarty

Ann is the founder of MyBlogU.com, SeoSmart, & ViralContentBuzz.com. She’s also an SEO consultant and the brand manager at Internet Marketing Ninjas.

DONNA MORITZ
@SociallySorted

Blogger at Socially Sorted, Donna is also a social media strategist and visual marketing specialist. She’s been featured in Social Media Examiner, Entrepreneur, Forbes and other places.

DORIE CLARK
@dorieclark

Dorie is a keynote speaker, HBR contributor, author, marketing consultant, and business school professor. Some of her clients include Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation and others.

MELONIE DODARO
@MelonieDodaro

CEO of Top Dog Social Media, Melonie is also a social media strategist, keynote speaker, LinkedIn expert, and social selling speaker & trainer.

AMY PORTERFIELD
@AmyPorterfield

Social media strategist specializing in Facebook marketing, Amy is also co-author of Facebook Marketing All-In-One for Dummies. She is an expert in social media strategies and online marketing.

SHELLY KRAMER
@ShellyKramer

Shelly is the CEO of V3Broadsuite. She is a digital transformation strategist and marketer, an entrepreneur, and speaker on big data, mobile and social.

MARJI J. SHERMAN

@MarjiJSherman

Marji is a social media strategist and communications researcher with working experience on projects for the biggest brands including KOHLER Co., Walmart, Pepsi Co., or McDonald’s.



  • Carmen Lascu

    Great list

  • Philippe Trebaul Bis

    great list. Thank you.