Dr. Andrzej Jarynowski, an expert in infectious diseases, used Brand24 to study trends related to diseases in media. Even though he wasn't trained in marketing, he realized media data could be helpful for his research.
He needed to track popular phrases about diseases, understand public interest, and see what people thought. Brand24 helped him do this in real-time and across different languages, all at a reasonable cost.
With Brand24, Andrzej's team made some important discoveries. They used it to study a local environmental disaster and found that it had a biological cause, not a chemical one as initially believed. On a bigger scale, the tool helped them spot unusual events and signs of outside groups trying to influence public opinion.
Overall, Brand24 helped with both research and public health by finding problems early and understanding how people react to important events. It shows how listening to social media can provide valuable insights.