Perform an Instagram Audit in Minutes.
AI-powered Instagram audit reveals hidden insights. Get clear answers, not guesswork.
Join 4000+ Brands in the AI Revolution
Step 1.
Evaluate Instagram performance.
Start by checking the health of your Instagram account.
A proper Instagram audit begins with real numbers. See what’s working, what’s not, and how people interact with your brand.
Track and understand:
Reach, likes, shares, and comments.
See how far your Instagram posts go.
Top-performing posts.
Spot content that gets the most attention and drives high engagement.
Step 2.
Assess brand sentiment.
Know what your audience really thinks about you.
Brand24 shows you if people are talking about your brand in a positive, neutral, or negative way.
Monitor:
Negative feedback and complaints.
Spot comments that could harm your Instagram presence.
Overall sentiment trends.
See if conversations around your brand’s account are mostly positive or not.
Topics linked to your brand.
Find out what issues or themes people connect with your content.
Common emojis.
Get valuable insights into the emotions behind words.
Keep your Instagram account heading in the right direction.
Step 3.
Investigate trends.
Find out what causes spikes or drops in your Instagram performance.
Brand24 gives you detailed analytics to track how your Instagram account behaves day by day.
Shifts in engagement metrics.
Use the Comparison Tab to see how metrics, interactions, and posts about your brand change over time.
Unusual spikes.
The Events feature detects moments when people talk about your brand more than usual and explains why.
Understand if a sudden increase in activity is a good sign or if something needs your attention.
Step 4.
Benchmark against competitors.
Check if your Instagram account is keeping up with others in the industry.
Compare your brand’s account to similar accounts to see where you stand. Gain insights into what competitors are doing better.
Compare:
Mentions and engagement.
See how much people interact with you vs. other brands.
Positive and negative comments.
Understand how your audience feels about you and others.
Reach.
See how many people see content related to your brand.
Share of voice.
Measure how much space you take in conversations on Instagram.
UGC.
Check how eager people are to create content about your brand.
Step 5.
Find brand advocates.
Focus on the followers who truly matter.
Spot individual influencers and loyal fans. These people can boost your Instagram presence without any paid ads.
Analyze:
Number of mentions.
See who mentions your brand’s account the most.
Reach.
Find those who help spread your content to a wider audience.
Engagement.
Focus on those who contribute to meaningful engagement.
Influencer Score.
Assess an influencers’ combined metrics to check if they’re a good fit.
Build better relationships and strengthen your influencer marketing strategy.
Step 6.
Refine content strategy.
Learn what content gets real engagement.
Know what your audience likes and when they are most active. Avoid guessing and start using data to guide your social media performance.
Get the help of:
AI Topics.
Discover the most popular conversations and create relevant content that sparks conversations.
Hashtags Analysis.
Use detailed analytics to pick new, relevant hashtags that increase reach.
Hot Hours.
Find out when to post consistently for a better engagement rate.
These actionable insights will help you improve your Instagram content.
Step 7.
Monitor & optimize over time.
Make Instagram audits a regular habit.
Your audience, trends, and engagement change constantly. One Instagram audit is not enough to stay on top.
Track:
Past vs. current performance.
See how your profile grows and changes.
Trends and patterns.
Notice what boosts or lowers your engagement rate.
Competitor activity.
Learn from similar accounts in your industry.
Regular check-ups will help you fine-tune your content and make sure your Instagram presence is optimal.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parsons
Marketing Director & Founder
Learn more
from our experts.
María Camila
Segura Matiz
Head of Strategic Communications @ Global66
Brand24 led us to discover many brand ambassadors we weren’t even aware of. Interestingly, some ambassadors who shared their links with their followers eventually became influencers for us.
Frequently
Asked Questions:
What is Brand24, and how does it help with an Instagram account audit?
Brand24 is an AI-powered media monitoring and analytics tool. It tracks mentions of your brand across Instagram, other social media platforms, blogs, news sites, forums, and more — over 5 million sources in total. Brand24 shows how people talk about your brand and tracks sentiments, emotions, trends, and much more. It helps you spot early signs of problems, like negative feedback or sudden drops in engagement. This way, you can adjust your marketing strategy before small issues grow into serious challenges.
With our 14-day trial, you can use it as a free Instagram audit tool.
Can Brand24 check my account for fake Instagram followers?
A good Instagram follower audit isn't just about numbers — it's about many aspects.
Brand24 doesn't detect fake or mass followers but tracks real engagement to show how people interact with your content. You can analyze sentiment, emotions, topics, intents, emojis, and even more. This helps you see which conversations contribute to authentic engagement around your account.
How does an Instagram profile audit improve my social media strategy?
By doing an Instagram audit, you can uncover what’s truly happening on your account. It shows what gets people's attention and what doesn't. You'll see how people interact with your content and how they feel about your brand.
The results of an Instagram audit can quickly highlight potential red flags. Maybe your reach is dropping, or people are leaving negative comments. You'll also know when your audience is most active and what topics get them talking. Use this insight to build a stronger connection with your target audience and get more from your marketing efforts.
An Instagram audit turns data into simple, useful tips. Use our Instagram audit checklist to spot areas for improvement and keep your strategy on track.
Do I need an Instagram Business account to perform an Instagram audit in Brand24?
No, you don't. You can audit any public Instagram account, whether it's personal, creator, or business.
Brand24 works as an Instagram audit tool for all public profiles. You don’t need to connect your account or give access. Just type in the brand or profile name, and Brand24 will start collecting data.
This makes it easy to check how people talk about your brand or any other brands, even if you don’t have access to the account settings. Use Brand24 as an Instagram audit tool to track mentions, measure engagement, and understand sentiment — all in one place.
For what other things should I check my account?
Apart from doing your Instagram audit in Brand24, check your:
- Instagram bio – Is it clear and engaging?
- Profile picture – Does it represent your brand well?
- How many followers do you have – Are the numbers growing steadily?
- Engagement rate – Are your own followers interacting with your posts?
- Fake followers - Do you have many of them?
- Audience demographics – Know who follows you to tailor your content.
A complete Instagram audit looks at both numbers and how your profile appears to visitors.
Outsmart the algorithm and see beyond the likes.
Start your Instagram audit today. No credit card, no commitment.