Smarter Online Monitoring, Better Insights
Know what they’re saying about your brand. Use Brand24 – an advanced online monitoring tool.
Join 4000+ Brands in the AI Revolution
Analyze hashtags in real-time.
Stay updated with live hashtag performance. Monitor your campaigns, spot trends, and adjust your strategy on the go.
Get instant feedback.
See hashtag performance in real-time and adjust your campaigns for better results.
Spot emerging trends.
Identify trending hashtags early and tap into relevant conversations.
Understand audience engagement.
Measure how often social media users share, like, and comment on your hashtags.
Analyze 25 million sources.
Get a complete picture of your online presence.
Brand24 scans over 25 million sources, including social media, news sites, blogs, forums, and podcasts.
Monitor your industry.
Track industry trends and consumer interests.
Brand24 helps you analyze market discussions, emerging topics, and key industry conversations.
Identify emerging trends.
Notice how people feel about key topics and trends in your field. Monitor discussions across platforms to detect how user behavior shifts.
Improve your positioning.
Analyze what drives engagement in your industry. Use these insights to refine your customer experience and stand out.
Monitor your competitors.
Stay ahead by tracking your competitors’ online activities.
Use real-time online monitoring to follow their marketing strategies, audience engagement, and brand perception.
Spot opportunities.
Analyze competitors across multiple locations to discover what they are missing. Track emerging gaps and take action before they do.
See the difference.
Compare your brand’s mentions, customer sentiment, and reach against competitors. Use the Comparison Tab to identify strengths and weaknesses.
Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.
Jonathan Parson
Marketing Director & Founder
Let AI do your job.
Brand24 allows you to monitor every mention of your chosen keywords. Then AI identifies patterns, detects anomalies, and analyzes the emotions and topics behind each mention.
Sentiment Analysis.
Understand how people feel about your brand.
Are they positive, negative, or neutral? By analyzing these emotions, you can gain insights into public perception.
Positive mentions.
Identify who supports your brand. Engage with them to strengthen loyalty and build a positive brand image.
Negative mentions.
Detect issues early and take action before they turn into bigger problems. Don’t let any mentions hurt your reputation.
AI Insights.
See what’s going on in seconds.
Get concise, personalized weekly reports summarizing mentions and changes around your brand.
Get actionable recommendations.
Instead of just presenting data, AI tells you what to do next. It provides clear steps to boost engagement and strengthen your brand reputation.
Connect changes to real-world events.
AI identifies spikes and finds connections between data and external events. Whether it’s a new campaign, event, or product launch, AI knows it.
AI Anomaly Detection.
Discover what's driving sudden changes in brand mentions.
AI detects spikes in reach and analyzes whether they signal an opportunity or a potential issue. Separate regular activity from anomalies to stay focused on what matters.
- Prepares you for changes and helps to solve issues
before they escalate. - Researches opportunities, as spikes can be a start
of something positive.
AI Intents Analysis.
Explore why your customers are talking about your brand.
AI marks mentions as promotional, questions, opinions, and more. Refer to these insights to predict customer behavior.
- Helps you prioritize your responses with expert guidance.
- Analyzes customers' expectations for your company.
AI Topic Analysis.
Uncover the main topics shaping conversations about your brand.
AI scans all mentions and categorizes them into recurring themes. See which discussions have the most reach and engagement. Check what their sentiment is.
- Lets you know what type of content drives the most engagement.
- Detects brand advocates, for you to capitalize on the organic buzz.
Monitor everything that matters.
Customizable reports.
Streamline your data analysis.
Easily generate personalized reports for any given time range. Then, share them with a person in or outside your organization.
E-mail, PDF, or Excel Reports.
Save time with automatically generated reports that compile essential metrics and insights. In seconds, you’ll be ready for your presentations.
AI-Powered summaries.
Leverage AI to receive concise summaries that highlight key trends and data points. Save hours of your time spent on manual analysis.
Understand all metrics.
Gain a full picture of how your brand performs online. Stop relying on incomplete information.
Analyze:
- number of mentions,
- reach (social and non-social),
- interactions,
- comments,
- shares
- AVE,
- user-generated content
- and more.
Why start online monitoring?
Reduce your workload.
Eliminate hours of manual research. Focus on strategic tasks rather than sifting through endless sources. Brand24 automates the process by collecting and analyzing relevant data in real-time.
Link-building opportunities.
Find unlinked brand mentions and reach out to websites for backlinks. Monitor online discussions to discover content gaps and improve your website’s visibility.
Reputation management.
Detect negative mentions early and address potential PR crises before they escalate. Respond to customer concerns quickly to maintain a positive brand image.
Learn more
from our experts.
Krzysiek Radoszewski
Marketing Lead, Central & Eastern Europe @ Uber
At Uber, we use social listening on a daily basis. It allows us to understand how our users feel about the changes we’re implementing. We know which parts of it are greeted with enthusiasm, and which need more work.
Frequently
Asked Questions:
What is Brand24?
Brand24 is an online monitoring tool with powerful analytics. It helps businesses track what people say about them online. It scans social media, news sites, blogs, forums, and other websites to find mentions of your keywords. This lets you see who is talking about you and what they say.
What is online monitoring?
Online monitoring is the process of tracking mentions of brands, products, or keywords across the internet. Businesses can identify trends and stay ahead of competitors by analyzing user behavior. It can also help detect PR crises early, preventing potential brand image damage.
How does online monitoring work?
Online monitoring tools search for specific keywords on websites, social media, news articles, and forums. These tools analyze data in real-time, providing insights into brand perception and engagement levels. One example of Brand24's advanced features is the AI-powered Anomaly Detector. It recognizes sudden changes in discussions and ties them to real-time events.
What kind of alerts does Brand24 provide?
Brand24 offers real-time push notifications for important mentions. Users receive instant alerts on keywords they choose. Brand24 also offers Storm Alerts. They notify user of sudden changes in mention volume or social media reach. These notifications help businesses react quickly to potential PR crises and emerging opportunities.
How do AI Insights work?
AI Insights uses machine learning to study brand mentions and detect patterns. The system finds key mentions and detects anomalies in online discussions. It connects them to real-world events to discover if they mean a PR crisis or an opportunity. AI also creates reports with advanced features that provide actionable recommendations.
How does Brand24 compare to other online monitoring tools?
Brand24 offers real-time alerts, monitoring of multiple locations, and complete visibility into online discussions. It stands out by providing unique AI-powered solutions and in-depth mentions analysis. Unlike other monitoring tools, it tracks over 25 million websites, web applications, forums, and social media platforms. Gain a comprehensive view of your mentions.
Can I monitor competitors using Brand24?
Yes! Brand24 allows you to monitor competitors and track their online activity. You can analyze their mentions, brand perception, and analytics across various platforms. With the Comparison Tab, you can see how your brand stacks up against others in your industry. By identifying gaps in their strategy, businesses can improve their positioning. Brand24 offers complete visibility to industry discussions. Use it to refine your marketing performance.
Does Brand24 offer customizable reports?
Yes! Brand24 provides customizable reports that help you analyze brand performance and industry trends. You can generate reports in different formats, including PDF, Excel, and e-mail. Easily share them with your team or clients by sending them a link or a file. Brand24 also offers AI-powered summaries that highlight key takeaways. This way, you can save hours that you would have spent on manual data analysis.
Can Brand24 detect anomalies in brand mentions?
Brand24 uses AI-powered anomaly detection to identify sudden changes in brand mentions. This helps you quickly recognize PR crises, emerging trends, or shifts in user behavior. These changes might be linked to events like an emerging crisis, a viral trend, or a competitor's campaign. AI helps separate normal fluctuations from real issues so you don't waste time on unnecessary alerts. By detecting them early, businesses can troubleshoot issues, protect their reputation, and stay ahead of potential PR challenges.
Is Brand24 suitable for large businesses and enterprises?
Yes, Brand24 supports businesses of all sizes, including enterprises that require efficient monitoring. The platform gives companies a comprehensive view of their brand's online presence. Enterprise users can integrate Brand24 into their existing infrastructure to streamline their social listening process. The platform integrates with Slack and offers dedicated support for incident management.